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MAIL CAMPAIGN
Letter Suggested for the Exploitation of “Alias, Mike Moran”
Dear Miss Brown:
1919
Wallace Reid, whose rise has been remarkable even in the meteoric photoplay world, comes here
on next in his latest Paramount offering,
"Alias, Mike Moran."
Larry Young (played by Mr. Reid) is a young clerk who puts on a million-dollar front, though it costs him all of his twenty-a-week to do it. He eats at the Automat irregularly.
Besides being a fake, he happens to be a coward. Circumstances lead him to change places with a convict who happens to be a bit of a hero. There is a strong physical resemblance between the two that permits the deception.
Then the convict dies the death of a hero, and the praises of the coward are sung high and low.
Then — then the big thing happens to the living coward who proposes to do justice to the soul of the dead hero.
We'd rather not tell you about it ; you'll enjoy it more when you see it on the screen.
Yours sincerely,
Manager
POST CARDS ON “ALIAS, MIKE MORAN”
Exhibitors will be wise to mail at least one of these Cards to their patrons
1919
, 1919
Dear Madam:
Wallace Reid comes here next
in his latest Paramount, "Alias, Mike Moran." It's a speedily moving story, lightened up by flashes of Reid humor, made vivid by Reid's dramatic ability.
Sincerely yours.
Dear Madam:
"Alias, Mike Moran," Wallace Reid's latest Paramount offering, comes here to-day.
The story is one of the bestplotted things Reid had ever done. Ann Little is leading lady, and you who have missed the combination of late can again rejoice.
Sincerely yours.
Manager
Manager
If Letter will not serve, use one of the Post Cards. IT WILL PA Y !