Photoplay (Apr - Sep 1918)

Photoplay Magazine — Advertising Section Direct From The Factory To Save You $5 1 Brand-New Oliver Typewriters for Half What They Used to Cost. Latest and Best Model. Sold Under a New Money-Saving Plan. Five Days' Free Trial. No Money Down. Over a Year to Pay. © ouver m ^Hp^ Over 600,000 Sold ^mfr This is the offer of The Oliver Typewriter Company itself— a $2,000,000 concern. The Oliver Typewriter Company gives this guarantee: The Oliver Nine we now sell direct is the exact machine — our Model No. 9 — which was formerly priced at $100. Or if you wish further information, check the coupon. We will send you an Oliver Nine direct to your office or home for five days' free trial ; it does not cost you a cent. Nor are you under the slightest obligation to buy. We give you the opportunity to be your own salesman and save $51. You are the sole judge. No salesmen need influence you. If you decide to keep the Oliver, pay us at the rate of $3 per month. If you do not wish to keep it, we even refund the transportation charges. That is all there is to our plan. It is simplicity itself. We. do not offer a second-hand nor rebuilt machine. So do not confuse this new $49 Oliver with other offers. The $51 you now save is the result of new and efficient sales methods. Formerly there were over 15,000 Oliver salesmen and agents. We had to maintain expensive offices in 50 cities. Other costly and roundabout sales methods kept the price of typewriters around $100. By ending all these wastes and adopting a new plan we save the American public millions of dollars. The entire facilities of the Company aredevotedexclusivelytotheproduction and distriDUtion of Oliver Typewriters. How to Save This is our plan : You may have an Oliver for free trial by answering this advertisement. Used By Big Business It is the same commercial machine used by U. S. Steel Corporation; National City Bank of New York; Montgomery Ward & Co.; Curtis Publishing Co.; Pennsylvania Railroad; Hart, Schaffner & Marx; Morris & Company; Baldwin Locomotive Works; Ward Baking Company; Jones & Laughlin Steel Company; Western Clock Company — "Big Ben;" Encyclopaedia Britannica; and a host of others. Over 600,000 have been sold. A Favorite This standard keyboard, visible Oliver has long been the world's model. If you remember, Oliver introduced visible writing. Year after year, Oliver inventors have set the pace. Today's model— the Nine— is their greatest achievement. Any stenographer may turn to the Oliver and operate it like any other machine. In fact, its simplicity recommends it to people who have never used a typewriter before. This Oliver Nine is the finest, the costliest, the most successful model we have ever built. If any typewriter is worth $100, it is this handsome machine— the greatest Oliver triumph. Regardless of price, do not spend one cent upon any typewriter — whether new, second-hand, or rebuilt — do not even rent a machine until you have investigated thoroughly our proposition. It is waste, and therefore unpatriotic, to pay more than $49 for a brandnew, standard typewriter. The Oliver Typewriter Company, by this great, money saving, price reducing plan is entitled to your first consideration. Note the two-way coupon. Send at once for the free-trial Oliver, or for our startling book entitled "The High Cost of Typewriters — The Reason and the Remedy. " This amazing book exposes the follies of the old selling plans and tells the whole story of the Oliver Rebellion. With it we send a new catalog, picturing and describing the Oliver Nine. Don't turn over this page without clipping the coupon. Canadian Price, $62.65 The Oliver Typewriter Company 1474 Oliver Typewriter Bldg., Chicago, 111. Take Your Choice Check the coupon for the Free Trial Oliver or for the Book. Mail today. You are not obligated to buy. This Coupon Is Worth $51 The Oliver Typewriter Company 1474 Oliver Typewriter Bldg., Chicago, 111. □ Ship me a new Oliver Nine for five days' free inspection. If I keep it, I will pay $49 at the rate of $3 per month. The title to remain in you until fully paid for. My shipping point is This does not place me under any obligation to buy. If I choose to return the Oliver, I will ship it back at your expense at the end of five days. □ Do not send a machine until I order it. Mail me your book — "The High Cost of Typewriters —The Reason and the Remedy," your de luxe catalogue and further information. Na Street Address . City State. Every advertisement in PHOTOPLAY MAGAZINE ii guaranteed. \