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Photoplay Magazine — Advertising Section
II
Lets live a life in two hours
UT goes the library lamp.
Be sure you have the key ! We're bound for a chair in a theatre that knows and shows what we want to
see in photoplays.
We don't have to hunt for it — don't even have to take a chance on what we'll see. The name of the play? Who cares? It'll be a Paramount or Artcraft picture; and that's saying we'll see foremost stars, superbly directed, in clean motion pictures.
¥ "P •P Jp
Time ? Who counts the time of clocks in this wonderful land.
Our heart is the time-table of our emotions. A magician somewhere waves his wand, and we're off on our travels into the realms of laughter and tears ; of sighs and regrets ; of love and adventure.
(Please be reminded that these are Paramount and Artcraft motion pictures, not just "motion pictures.") We're heroes; we're against the villain
and all his wiles; we're lovers, hanging on the "yes" of the heroine; we're fond mothers and stern fathers; we're ambitious youths; we're struggling girls; we're Cinderella and Prince Charming; we are the king and we are the beggar — we are all things and all men.
We are not forty or eighty or sixty-two during those magical hours we watch Paramount and Artcraft stories on the screen. We are youthful romancers living in another world.
And when those two absorbing hours have flitted past — we rouse ourselves and readjust our viewpoint to taxes and potatoes.
But we can't forget the pictures that work such a happy transformation in us — we remember they're Paramount and Artcraft pictures —
the ultimate in the genius of foremost stars
the ultimate in directing craft
the ultimate in character of their stories all combining to produce better pictures, clean pictures — pictures worth your while and mine.
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^Pictures V
"FOREMOST STARS. SUPERBLY DIRECTED, IN CLEAN MOTION PICTURES"
Three ways to know
how to be sure of seeing Paramount and Artcraft motion pictures.
MARfi
"1 By seeing these * trade-marks or names in the advertisements of your local theatres.
O By seeing these ■*■' trade-marks or names on the front of the theatre or in the lobby.
O By seeing these *-* trade-marks or names flashed on the screen inside the theatre.
FAMOUS PLAYERS -LASRY CORPORATION
When you write to advertisers please mention PHOTOPLAY MAGAZINE.