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Photoplay Magazine — Advertising Section
The Right Way to Shampoo
How this treatment helps your hair
THE whole beauty and lustre of your hair depends upon your scalp. This is why caring for the hair is exactly the same as caring for your skin.
To keep your hair lovely and abundant, begin at once to keep your scalp healthy and vigorous by using persistently Woodbury's Facial Soap, formulated after years of study by John H. Woodbury, the famous skin specialist.
Try this famous Shampoo
Before shampooing, rub the scalp thoroughly with the tips of the fingers (not the finger nails). Do not let the fingers slip along the scalp, but make the scalp itself
move in little circles.
Now dip the hair in warm water, separate it into small parts and scrub the scalp with a stiff tooth-brush lathered with Woodbury's Facial Soap. Rub the lather in well and then rinse it out thoroughly.
Next apply a thick, hot lather of Woodbury's Facial Soap
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and leave it on for two or three minutes. Clear off thoroughly with fresh, warm water. Finish by rinsing in cold water. Dry very thoroughly.
Use this as a regular shampoo. You will enjoy the healthy, active feeling it gives your scalp. You will soon see the improvement in your hair— how much richer and softer it is.
For five or six shampoos, or for a month or six weeks of any of the famous facial treatments, the 25c cake of Woodbury's Facial Soap is sufficient. Around it is wrapped the booklet of famous Woodbury skin and scalp treatments. Get a cake today. For sale throughout the United States and Canada.
Send for sample cake of soap with booklet of famous treatments and samples of Woodbury's Facial Cream and Facial Powder Send us 5 cents for a sample cake (enough for a shampoo or for a week of any Woodbury Facial treatment) together with the booklet of treatments "A Skin You Love to Touch." Or for 12c we will send you, in addition to these, samples of Woodbury's Facial Cream and Facial Powder. Address The Andrew Jergens Co.. 504 Spring Grove Avenue. Cincinnati, Ohio.
If you live in Canada, address The A ndretv fergens Co., Limited, 504 Sherhrooke Street, Perth, Ontario.
Men enjoy the active, healthy feeling that a shampoo with Woodbury's Facial Soap gives to the scalp. Try the treatment given on this page. Use it regularly. See how it improves your hair.
Ki.-ry advertisement in l"MOTorT,/.T MAOAZTKE is riaranteed.