Photoplay (Sep - Dec 1918)

IOO Photoplay Magazine — Advertising Section From the Audience (Concluded) dispelled, yet, curious, I was unable to would be so unscrupulous as to lend its resist and entered, incidentally paying name to a picture several years old and twenty cents for that privilege. After masquerading under a second title with witnessing two reels of the picture I left no other object than to deliberately mis the theatre. Just two, or possibly three lead the public to whom it owes its wel years previously I had seen the same pic fare? Jure ; only at that time it was produced Is it ible that Hart and T th by Triangle and entitled "On the Night selves? £ave arrived at that stage' where At 'another theatre in our city there is they "? dduded int° ****** *e publk jar ACE POWDER <£J& Preferred by women with whom personal daintiness is first thought and second nature 15 cents brings a dainty BEAUTY BOX with ,„.„„, • omples of AZUREA FacePo— i«t Sachet PowJ. and Perfum.. PARIS L. T. P I V £> R Frame CHAS. BAEZ Sole AgentyorUSaW Canada Dept MM. 24 East 22d Street McvtYork City ^k Service ^f Brooch Solid gold. Safety catch. Fully guaranteed. $145 Ring Sterling Silver. Red, white and blue enamel top. Wear it for the boy in the service. 1.2 or 3 stars. $125 PuT Solid gold. Red, white and blue enamel top. 1, 2 or 3 stars. Choice.. 75c Free Catalog of attractive priced gifts. Tells alt about diamonds and arti cles suitable for Weddings. Grad uations, A n n i versary. Birthday and Xmas Gifts. Tells about the safest way ever devised for ordering diamonds by mail. Free examination of goods -no obligations. Ring chart of finger sizes and birthday stones. Free on request. Send at once for Catalog 200. WRITE TODAY ll'e pay all postage. Send for service goods circular. • Order quickly to insure prompt delivery. Money back if dissatisfied. Address department 7 A. FRANK N. NATHAN CO., 37io%3iX;slu Diamond Merchants 28 years. Watches, Silverware. OPULARITY FOLLOWS THB? UKULELB £) H you play quaint, dreamy Hawaiian musicor latestsongsontheUkulele you will be wanted everywhere. We teach by mail 20 simple lessons; •-» Uive you free a genuine Hawaiian JTl Ukulele, music, everything — no A1 extras. Ask us to send the story of \J, _ Hawaiian music. You w >ve it. ,' No obligation — absolutely free. £.mA^~ The Hawaiian Institute of Music AA 1400 8'oadway. Suite 1012. N. Y. City ~ only 35C CtttYourQwnHairj ^XC\__^VVITH THIS SAFETY HAIR CUTTER n COMB your hair you can cut your with this marvelous invention. Cuta „.. any desired length, short or long. rDoes the job as nicely as any barber in quarter 3 time, before your own mirror. You can cut the ... children's hair at home in a jiffy. Can be used as an ordinary razor to shave the face or finish around temple or neck Sharpened like anv razor. I asts a lifetime. Saves Ua cost first time used. PRICE ONLY 35c, postpaid. Extra Blades 5c each. JOHNSON SMITH & CO., Dept 1500, 54 W. Lake St., CHICAGO SPECIAL NOTICE Solid gold La Vallieres with chains complete $1.85, genuine cameo brooches $3, 20-year guaranteed wrist watches $6.95, and a thousand other wpecial offers. If you want to save money, send for one of our big colored, illustrated catalogues, which tells you how to conserve in buying jewelry, sent absolutely free It teMs you how to buy your jewelry for yourself and Christmas gifts at record breaking conservation prices. Send your name and address today. Catalogue mailed absolutely free. KRAUTH & REED Dept. P-8. 159 N. State St., Chicago advertised for production in the near future a picture entitled "A Lion of the Hills," with a cast consisting of Hart, Markey, Mitchell and Glaum and sponsored by a concern calling itself The Sunset Pictures Corpn. I fear I shall have to do my bit towards defraying the rental of said picture if only to learn just when, under what title and how many years previous I have seen the same picture. Again, may I ask, is it possible that a concern that has been in existence but a few months (The Wm. S. Hart Pictures) wants them at any cost or under any conditions? That expression of Barnum's about the great American public taking delight in being humbugged doubtless still holds good but there rises in my swallowing apparatus an unswallowable obstruction when I think to what a plane the greatest of all American amusement institutions has deteriorated. But perhaps, my dear Mr. Quirk, like a well known cereal, "there's a reason" for it all. Very respectfully yours, S. M. DeHuff, St. Louis. Better Photoplay League of America (Concluded from page 73) the following from Arkansas: "At last the organization I have been looking forward to has been developed. In looking over the advisory list I was glad to note that among the patrons were some of America's most eminent men and women. It will give me the greatest of pleasure to co-operate with the organization. I shall enter the Arkansas University, October first, 19 18, and there I will have a broad field for such work." This from Harold Bell, Conway, Arkansas. Mr. Bell has the spirit of the Better Photoplay League and will be of value in his state in this movement. More good news from the south comes from Mrs. J. C. Trout, prominent in club and social circles who has the real social uplift of her community at heart. Mrs. Trout is from Birmingham, Alabama, and tells of the work accomplished there. Among other interesting things she says (I wish space would permit the printing of this splendid letter in its entirety) : "Our first step was to personally interview each of the theatre managers and we asked the privilege of letting our club sponsor such pictures on his weekly program as were clean and wholesome and to designate them as 'Better Film Nights' asking him to make this distinction in all his advertising including screen, newspapers and billboards. They readily accepted our cooperation and have done so ever since. . . . We wanted publicity and cooperation of the public and the mothers, so we called upon the newspapers to assist us, and they gratefully gave us very helpful writeups which were most encouraging, so with hearts rejoicing for realizing that we have at least done a small bit toward uplifting the greatest of all educational forces today, we will keep right on working with the public to attend these desig nated nights when they, children and all, can see a picture they can both appreciate and comprehend — clean, wholesome, inspiring pictures." Does not that sound like Progress? The untold amount of good this woman and her committee have done will go on like the waves from the pebble thrown in the slill pond, until long after she has forgotten her efforts, it will be pushing on its broadening influence for good. The West is never slow. From Sterling, Kansas, comes a most interesting letter from Mrs. C. R. Grose, telling of the organized effort the women are making and of their success. It's a far cry from Kansas to New York, but Marmaroneck which is suburban to New York City has shown the power of organized influence in the Better Film movement and their story is one that makes one's blood leap with patriotic sentiment. Philadelphia, that city of Brotherly Love, where one always knows good movements will have full swing, was not behind. Inquiries came from this city from a prominent lawyer, as to how to organize and establish before the first announcement of the League was fairly off the press, and in spite of their rigid State Censorship regulations, the mothers of the city feel that something must be done, and they have the kev— ORGANIZATION. Have you? Each reader of this article has the key to the solution of the problem in his or her own hand. What will you do about it? Will you organize? Will you combine the big interests of your community? Will you zealously and patriotically guard the visual influence that comes to your people as you would assiduously guard them from Germans or Spanish Influenza? Now is the appointed time! Act today! For further information write the Better Photoplay League of America, 185 Madison avenue, New York Every advertisement in PHOTOPLAY MAGAZINE is guaranteed.