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Photoplay Magazine — Advertising Section
117
Send Only $1 For This ILLINOIS Watch
Your Dollar Back in a Month— il You Wish
To 10,000 Men Only
Once a year we buy 10,000 of these wonderful Illinois Watches. This 17-Jewel Model, with a 20year Gold-Filled case.
We offer those watches at $13.75— terras $1 down and a year to pay. Our object is to open up 10,000 new charge accounts.
But we offer only 10,000. If you fail to get one by delay, you will have to wait a year.
How We Profit
This offer, of course, leaves us very slight profit. But we have an enormous Jewelry Department. And we supply two million homes with House Furnishings.
If we get you started— get you to open a charge account here — you will buy here all your life. That is why we offer this Watch bargain. It will last you a lifetime. And every time you look at it, it will remind you that you have an account with us.
Thirty Days' Trial
You know this Watch. The best jewelry concerns all over the country handle and recommend it. It is made by the Illinois Watch Co., Springfield, 111. — one of the greatest and oldest watch concerns in the country.
But we send the Watch on trial. Wear it 30 days. If you are not satisfied with your bargain, send it back.
Send us only $1 when you order. If you don't like the watch, we will send the dollar back. If you do like it, send us $1 a month. That will give you over a year to pay.
No references required. We will gladly trust you. Express will be prepaid.
But don't wait. These 10,000 j m.. watches will go very fast. And this will be your only chance for a year to get such a fine-watch bargain. Send us the coupon now.
i"MU"WVAWlf
ice*13^
Only $1 Down A Whole Year to Pay
This watch has a 17-jeweled movement— It Is
a perfect timekeeper. The price seems impossible. But we guarantee this watch to have 17 fine jewels, and to be a genuine Illinois watch, exactly the same as sold in jewelry stores.
The case is a 20-Year Gold-Filled Ca»e. That is, it is warranted for 20 years. It is open-face :.nd a beauty. The back is handsomely engraved. It has a screw back and bezel, so It is positively dust-proof.
The watch is guaranteed for 25 years. We send with this watch this guarantee certificate. Think of that— only $13.75 for almost a lifetime of perfect watch service. The watch is a perfect timekeeper. No better timekeepers were ever made than the 17-jeweled Illinois. Every man who knows watches knows this.
If you want to sell this watch back to us. after 30 days' use, we will return every cent that you pay on it.
SPIEGEL. MAY, STERN CO.
3734 Wall Street, Chicago
I enclose first payment of £U for which send, express paid, the 17jewel Illinois Watch No. K4F734 described i
^ in your advertisement. If I keep it I will pay $1 each month until $13.75 has been paid. If I return it within the 30-day trial period you are to semi me back my SI.
$ Name >
Postoffioe .
{ St. or Box No State.
3734 Wall Street, Chicago
JEWELRY CATALOG FREE Kn^.^atSS.'SlaS.SaS
and jewalry— all sold on our easy credit plan. Just drop us a postal and it will be mailed you free. But don't fail to use the coupon and send us $1, as this wonderful watch offer will not be made again for a year. (1121)
When you write to advertisers please mention PHOTOPLAY MAGAZINE.