Photoplay (Jul - Dec 1916)

Photoplay Magazine — Advertising Section i i1' CREDIT WONDERFUL BARGAINS FOR ONLY Our Reputation Is Your Safeguard Whether a man has expert knowledge of diamonds and j«wt'lry or not, do is safe If he puts his trust in merchants of good reputation. Ovt-r fifty-eight years of honorable busineas success has built our business up from a small store to the largest Diamond and Watch Credit Houao In the world, with branch etorra in many larse citiee. Tho Loftia Guarantee bas over a million and a half dollars back of it. Our guarantee Certificate given with every diamond wo sell, ta the strongest, broadest and most blDding everisaued by a responsible house. Wo Guarantee Absolute Satisfaction or Your Money Back Our import prices "'direct from the mines to you" cut out all the alera' and retailers" pro I fita. You get the ben„. thia aaving along with our lib cral c red it terms— eight months to pay— and you wear the diamond while paving for it. Our large AND MANY ARTICLES ON CREDIT TERMSASLOWASSI A MONTH wric. of \m >Xoti it. Think of it! High grade, guaranteed genuine Diamonds, perfect in cut and full of fiery brilliancy; 19,21 and 23 Jewel Watches and other gorgeously beautiful Jewelry, only $2.50 a month — about 8c a day. Dur Credit Is Good— Loftis Will Trust You No matter how far away you live you can buy of us on credit as easily and pleasantly as though you paid all cash. There is no red tape — we ask no security. We mean just what we say — Your credit is good. Just select any articles you desire from our large 116-page catalog of bargains and we will send them for your examination, all charges prepaid by us. You assume no risk, you are under no obligations. You don't pay a cent until you see and examine the articles in your own hands. If not entirely satisfied return at our expense. If you are pleased with our merchandise pay for it on our easy credit plan, the plan that bas brought Diamonds, Watches, Jewelry , etc. , to hundreds of thousands all over the country, at wonderful Bargain Prices, and on the easiest kind of payments. Your credit is good. Get Our 116-page Catalog Now! See the wonderful bargains we have for you. It contains over 2,000 exact illustrations of Diamonds, Watches, Solid Gold Jewelry, Silverware, Novelties, etc. — all the latest and most up-to-date designs at our importers* bargain prices — and easy terms of payment. Whether you are thinking of buying or not GET OUR CATALOG. It is an education in Diamond and Jewelry values and styles and easy credit buying. Christmas will soon be here. Do your Christmas shopping early from our great Catalog of bargains, containing many suitable suggestions for Christmas giving. Send for Catalog today before you forget. IT IS FREE. k Amazing Watch Bargains LA 19-21 and 23 Jewel. Elgin, Waltham, Hampden, Howard, and Illinois Watches at rock bottom prices and terms— only a few cents a day and you wear and enjoy the watch while paying for it. We do not manufacture a special watch to be eold at a special price, bat, we do Bell the best and most reliable American made Watches, absolutely the finest that money can buy at rock bottom prices and cosy credit terms. Write today for our liberal offer on these justly famous watches — guaranteed adjusted— adjusted to temperature — adjusted to isochronism— adjusted to positions— accurate to the fraction of a second. These watches are guaranteed by the great factories that produce them to be accurate timepieces in perfect running order, and further GUARANTEED BY US. We will make any necessary repairs, barring accident, free of charge for a period of three years from date of purchase and agree to replace at any time, free of charge, any part which may give out because of defective material or workmanship. I0FTIS ■HBR0S&C0..iTs§ The National Credit Jewelers Dept. G502 108 N. State St., Chicago, III. Stores in: Chicago Pittsburgh St. Louis Omaha When you write to advertisers please mention PHOTOPLAY MAGAZINE.