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Photoplay Magazine — Advertising Section
151
Patost Extract
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The American Girl at home and abroad, is famed for her beauty, her grace and her charming feminine ways.
All that is characteristic of the
' ''• typical American Girl is exquisitely portrayed
by the famous artist, Mr. Frank H. Desch,
in the Pabst Extract American Girl Calendar for 1917. The
face, the form, the pose, the costume, the freshness and
charm of vigorous youth — make a composite picture of womanly
beauty that calls forth the admiration and praise of everyone.
This beautiful art panel — shown in illustration herewith — is seven inches wide, thirty-six inches long. It is lithographed in twelve shades and tints, harmoniously blended, and makes a pleasing and attractive decoration for any room or office.
No advertising matter whatever — not even the title
or months — is printed on the front. Scores of calendars, far less artistic, are sold in art stores at prices ranging up to a dollar or more. But we send you this calendar free, asking you to pay only the cost of packing and mailing, hoping that it will remind you that
Pafcst Extract
l&e'i&esTTonic
"Brings the Roses to Your Cheeks"
— that it is a natural tonic which enriches the blood, rebuilds the 9A wasted tissues of the body, steadies the nerves and tones the entire system. Being a perfect blending of the extract of choicest malt and hops with iron, it is nature's own builder and reinvigorator — a splendid tonic recommended by leading physi/fcyC, i~s cians for nursing mothers, convalescents, anaemics, all who
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are run down from any cause, and as a revitalizer for the aged.
Order a Dozen from Your Druggist
Insist Upon It Being "Pabst"
The U. S. Government specifically classifies Pabst Extract as an article of medicine — not an alcoholic beverage.
This Calendar Is Free
To obtain one it is merely necessary to send us ten
cents in coin or stamps (coin preferred) to cover the
cost of packing and mailing. Each year the de
^igfc mand for these attractive art calendars grows
»■ greater, so send early to avoid disappointment.
.■/■ '■'■
PABST EXTRACT CO.
Department 21 MILWAUKEE, WIS.
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When you write to advertisers please mention PHOTOPLAY MAGAZINE.