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LUCKY STRIKE — the finest cigarette you ever smoked/ made of the finest tobaccos — the Cream of the Crop— THEN — "IT'S TOASTED/7 Everyone knows that heat purifies and so TOASTING removes harmful irritants that cause throat irritation and coughing. No wonder 20/679 physicians have stated LUCKIES to be less irritating! Everyone knows that sunshine mellows — that's why TOASTING includes the use of the Ultra Violet Ray.
AND
HOLDING
THEM
— is the secret of success in business" Says
GEN. SAMUEL McROBERTS
Chairman of the Board, Chatham Phenix National Bank and Trust Company
Director, Armour & Co.. American Sugar Refining
Co., National Surety Co.. Kama. Citv Southern
Railway; Brig. General, A. E. F.
"Making friends and holding them, by a friendly up-to-date usefulness, is the secret of success in business. This axiom has been the guiding force in the progress of the Chatham Phenix National Bank and Trust Company. And it is obviously the guiding force in your business— as evidenced by your use of the Ultra Violet Ray in the 'Toasting' of the LVCKY STRIKE tobaccos."
6*
M
It's toasted
Your Throat Protection — against irritation — against cough
Consistent with its policy of laying the facts before the public. The American Tobacco Company has invited General Samuel McRoberts to review the reports of the distinguished men who have witnessed LUCKY STRIKE'S famous Toasting Process. The statement of General McRoberts appears on this page.
.-. 1930. The American Tobacca Co . Mlrs.