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Photoplay Magazine for January, 1931
Pink tooth brush
Time to call a halt on that /
IT'S no joke, at any age, to find a trace of "pink" upon your tooth brush. For it always means that your gums are soft . . . "touchy" . . . inclined to bleed; and it sometimes means that gingivitis, Vincent's disease or even pyorrhea are on the way.
Tender, soft foods, hurried eating and too little chewing are the principal causes of weak, tender gums. A slight bleeding warns you that more serious infections may be getting a foothold, and that unless you get after the trouble promptly, you may run the risk of losing the whitest and, outwardly, the soundest teeth !
Strengthen your gums with Ipana and massage
So protect your gums, with Ipana and massage, when and while you clean your teeth. That's the modern way to oral health. To do this is simple and easy. You massage your gums, with Ipana, each time you brush your teeth.
Thousands of dentists recommend this healthy habit. They know the good it does. For Ipana contains ziratol, a preparation professionally well-known for its efficacy in toning and stimulating tender gum tissue.
Massage with Ipana keeps gums firm and sound. It puts the fresh, clean blood to work — sends it coursing through the tiny cells — tones and strengthens the walls of the gums. Soon they become pinker, harder and healthier.
You'll like Ipana. You'll like its taste, and the delightful sensation of cleanliness it leaves in your mouth. And you'll be amazed to see how clean and white it keeps your teeth — how strong and firm it keeps your gums.
Start tonight with Ipana. Get a full-size tube today from the nearest druggist. Money cannot buy a better dentifrice, and that kind of dentifrice, like a good dentist, can never be classed as a luxury !
BRISTOL-MYERS CO., Dept. 1-11 73 West Street, New York, N. Y. CHECK "PINK TOOTH BRUSH" TT TT* A \T A Kindly send me a trial rube oflPANA TOOTH PASTE. Enclosed
■-^ /% l^^l /% is a two-cent stamp to cover partly the cost of packing and mailing.
WITH J. J. JLV±1|-Z1l.
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TOOTH PASTE w
City State
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