Photoplay (Jul - Dec 1939)

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You didn't believe Dandruff could be MASTERED? Hear the People. i DAY after day they come ... a steady stream of letters, from every part of the country . . . unsolicited corroboration of a. fact demonstrated in laboratory and clinic — dandruff can be mastered with Listerine Antiseptic! Read them. Sensational new disclosures definitely prove that dandruff is really a germ disease! . . . caused by the stubborn bacillus Pityrosporum ovale! A wealth of scientific data, amassed in laboratory and clinic, now clearly points to germicidal treatment of dandruff. And clinics have proved that Listerine Antiseptic, famous for more than 25 years as a germicidal mouthsvash and gargle, does master dandruff . . . does kill the dandruff germ! In one clinic, 76% of the patients who used Listerine Antiseptic tw ice a day showed either complete disappearance of, or marked improvement in, the symptoms of dandruff within a month. If you have any evidence of dandruff, start your own delightful Listerine Antiseptic treatments today. And look for results such as others got. Even after dandruff has disappeared it is a wise policy to take an occasional treatment to guard against reinfection. Lambert Pharmacal Co., St. Louis, Mo. "I have been a dandruff victim for years. Lately it became very bad and I could shampoo my hair every day and have just as much dandruff at night. As a last resort I tried Listerine and a; rer four days it was entirely gone. Now I have not the slightest trace of it." Richard Schnackenberg New York, N. )'. LISTERINE " Last year my husband had a bad case of dandruff. Nothing he tried seemed to do any good for it. Finally I persuaded him to try Listerine Antiseptic. At the end of three weeks his dandruff had completely disappeared. A few months ago one of the children's hair showed signs of dandruff for the first time. Lisrerine Antiseptic cleared that case up within ten days! Now we all take a Listerine Antiseptic treatment once or twice a month "just in case," and we haven't had even a suggestion of dandruff sin<_e. " Mrs. Erwin Carlstedt Box 507, Bo)n:o'i, F.a. " I was comparatively a young woman when I turned grey. This was some twenty years ago. My scalp was in bad condition, and my hair was falling out badly. I had the bright idea of trying Listerine Antiseptic, and after the first treatment my hair stopped falling out, and dandruff was practically gone. Since that time I have used nothing excep. Listerine Antiseptic on my scalp. And at 65 my hair is snow white and I have a perfectly healthy and normal scalp." Mrs Pall Nesbitt Chama, Seu Mexico -.* "Since using Listerine Antiseptic as a preventive for dandruff, I really feel sate as to my appearance in publk :." Henry W. Schleter b, Wit THE PROVED TREATMENT FOR THE TREATMENT MEN: Douse Listerine Antiseptic on the scalp at least once a day. WOMEN: Part the hair at various places, and apply Listerine Antiseptic right along the part with a medicine dropper, to avoid wetting the hair excessively. Always follow with vigorous and persistent massage. But don't expect overnight results, because germ conditio is cannot be cleared up that fast. Genuine Listerine Antiseptic is guaranteed not to bleach the hair or affect texture. DANDRUFF J U LY, 1939