Photoplay (Jul - Dec 1939)

Miracle Men at Work — To Make You Lovelier the cheekbones so the jaw and chin are narrow. And the chin, likely enough, is pointed. Priscilla Lane has an inverted triangle face. If you have this type of contour proceed as follows: 1. Keep your eyebrows natural looking. Don't have them too thin. And start them above the inside corner of your eyes. 2. Get your rouge on the highest point of your cheekbones. Carry it well up toward the temple and bring it down, very lightly, to the jawline. 3. A little arch to the mouth! But don't widen the corners. Keep soft curves in the indentation of your upper lip. Above everything else, your mouth must not look square. The Diamond Face: If, like Claudette Colbert, you have great width through your cheekbones, a quite narrow forehead, and a pointed chin you're the diamond type. 1. Do not extend the eyebrows too far toward the temple. 2. Many of the diamond type have a marked concave about the eyes. If this is true with you, use little shadow and blend it very delicately. 3. Your rouge should be placed on the highest point of your cheekbone and blended up to the receding concave of your temple and down to the receding concave of your cheek. 4. Don't allow your rouge to fall into the cheek hollow. 5. Use your lipstick so your mouth will be neither too full nor too narrow. 6. Use a lighter foundation cream on your forehead and chin than you use one the rest of your face. WHATEVER your type, before you begin to make up, you'll see that every bit of your old make-up is removed. Skin tonic or astringent comes first. Pat it on your face and neck with firmness. Stimulate circulation. Then comes the foundation cream, the powder base. Get this on evenly and lightly. Eye shadow, if you use it, next. Then your powder. Don't rub powder on your face; pat it on. And be generous and firm about it. Use a powder brush to remove all surplus powder and make sure not one (Continued from page 28) smitch of it is left about your hairline. Eyebrow pencil. Mascara — and do your upper lashes first, always. And last of all, your mouth. Leave enough time to get the lip salve on smoothly. Wake Up, All You Sleeping Beauties 1. We call your attention to the masks of Comedy and Tragedy. In the first, the lines go up. In the second, the lines go down. Lines that go up give a pleasant expression. Lines that go down make you look disgruntled and sour. As you grow older the lines of unfailing good friend, your mirror, tell you. (Mel Berns) 5. If a man has ink on his shirt front, it is the first thing you see. Because ! The masks of Comedy and Tragedy your face will naturally go down. Watch your eyebrows, your eyelashes and your lips. Be ready to counteract any downward trend, with a flip of your make-up stick. (Perc Westmore) 2. A powder base is a vital part of make-up. There are oily secretions between the eyes and at the sides of the nostrils and the mouth. These secretions discolor your powder and the shadow this discoloration adds to your face simultaneously adds years to your appearance. (Perc Westmore) 3. Heavy make-up will make you look artificial and cheap. It's heavy make-up we use to coarsen the appearance of any actress. (Perc Westmore) 4. You have three moving parts to your face, (a) Your mouth, (b) Your eyes, (c) Your eyebrows. With these you express your personality, so emphasize the best of them. You know which is best. If you don't, let that Don't use too heavy make-up it is the unusual thing about him. The same rule applies when you overdo your eye shadow, your rouge, or your lip salve. Avoid overdoing any detail of your make-up. Ordinarily! But if you have a mouth that's bad, forget this advice. Go ahead and emphasize your eyes, even to the point of overdoing them. Make them the focal point of your face and thus detract attention from your mouth. And vice versa. (Jack Dawn) 6. Discover the colors you should have in your cosmetic palette by experimenting, by asking the advice and honest opinion of those who love you, and by consulting with the experts which more and more shops are placing behind their cosmetic counters. (Wally Westmore) Next month the Hollywood hairdressers tell you what they know — and you'll be richer for hearing it. For instance, they will tell you how to choose, unerringly, the right coiffure jor your type — whatever the mode. When you've read what they have to say, put it into practice, then take a good long look in your mirror — well, you'll agree that they're wizards, too. Watch for their expert opinions in August Photoplay. Photoplay's Own Beauty Shop overshadowing Olivia's own individuality. Mary Mason is the rising young star who plays the part of Nancy Chandler in the radio sketches. Three movie companies are bidding for her talents, so you will probably see her soon in pictures — standing and walking according to Dr. Susan's precepts, and fully displaying her own natural charms. HELPFUL HINTS— If you find yourself so busy and occupied with one thing or another all day long, that you can hardly find time to powder your nose, much less renew your lipstick, take Sonja Henie's advice on how to keep your lipstick on. Sonja says she always powders her lips before she applies the lipstick because the rouge then stays on twice as long. To set it even more, try using the most indelible lipstick you can find in a definitely light shade. Then, over that, use your regular stick in the shade you prefer. Sonja says that if you follow this pro (Continued from page 6) cedure "no matter what you go through during the day some color will be left." Marjorie Weaver recommends a homemade facial for those of you with a slightly oily skin, to use about once a week as a supplement to your regular routine. "Beat up an egg," is Marjorie's recipe, "until it is foamy and add powdered magnesium until it makes a paste that can be applied to the face with the fingertips. Relax, read or sleep during the half hour it is drying. When thoroughly dry wash it off in cold water and your skin will have a lovely tingling glow, while your pores will be purged of all impurities." Marie Wilson is one of those lucky persons who always looks fresh and cool on the hottest summer day. At stated intervals during the day she bathes her forehead, wrists and throat with ice-cold water into which has been dropped a dash of her favorite cologne. She wears nothing but tubbable dresses because they look so cool and fresh and she drinks lots of cool water and eats no heavy food. Geraldine Fitzgerald believes in pencils for achieving the perfect make-up and has them in various colors. She outlines her lips with a red lipstick pencil and uses a white one to moisten and run under her nail tips. When she wears blue in the evening, Geraldine uses a blue pencil to draw a short line at the outer edges of her eyes, which makes them look longer and accents the color of her eyes. She has a green pencil for green clothes and a purple one for violet ensembles. The line must be smudged a trifle so that it looks like a faint shadow. Gale Page, appearing in "A Family Affair," brushes her eyelashes with warmed castor oil to stimulate their growth and to keep them soft so they won't break. At night, when she uses mascara, she dusts her lashes with powder after oiling them, which enables the mascara to go on more smoothly. It makes your lashes look heavier, too. SAN FRANCISCO WORLD'S FAIR DON'T MISS THE THRILL OF ONE OF THE WORLD'S MOST DNIQDE AND DELIGHTFUL HOTELS •A VISIT CyMwvicrtoi**. HOLLYWOOD . . . and a hundred other unforgettable attractions. ^ ■cnw2, by RAIL, PLANE or MOTOR Holders of roundtrip rail tickets for the two World's Fairs can include Los Angeles at no extra cost. • ACrystal Pool, Suntan Beach and Cabanas, Golf, Tennis, Badminton. A Miniature City of smart and fascinating Shops and a motion picture Theatre. Please wire or write for reservations. 3400 Wilshire Blvi LOS ANGELES JULY 9 39 89