Photoplay (Jul - Dec 1939)

^^^H «t TO MAKE YOU LOVELIER begging her to do their hair next. Today, presiding over the hairdressing rooms at Twentieth Century-Fox, she is credited with being an outstanding hair specialist. And it is stars who now flock around begging her to do them next — whether they're going on a set or, more important still at certain beautiful moments, on a date. Hazel Rogers, of the Selznick Studios, preaches simplicity in hair styles. And it is by practicing what she preaches that she helps girls like Carole Lombard and Vivien Leigh to even greater beauty. We have their enthusiastic word for it. Wally Westmore, like his brother Perc, is in again. And again we're loud with our welcome. For if Madeleine Carroll, Dorothy Lamour, Claudette Colbert and others on the Paramount lot can't get along without him, we can't either. Enough of this editorial boasting! It's time for our miracle men and women to get to work — to make you lovelier. Long May It Wave 1. Don't have a shampoo before your permanent. The more natural oil there is in your hair at this time the better— for your hair and your appearance. (Perc Westmore) 2. Your permanent won't be permanent if you have it after you've been singing "Sweet Adeline." In fact it pays to climb on the water wagon several days at least before your appointment at your hairdressers. (Perc Westmore) 3. Have your curls permanently waved in the direction in which your coiffure will want them to go and when they are set they will not depart from it. (Jane Romeyn) 4. Some curls should be put in tighter than others. Those on your neck, for instance, where the friction of your collar will do them no good. These curls need more time under the heat, or more heat. Let your operator decide which it shall be. (Wally Westmore) 5. If you use a dye, a tint, or a rinse on your hair, say so — at the start! Hair colorings, perfected today, do not interfere with a permanent wave if your operator allows for them. (Guilaroff) It's What You Do With Your Wave 1. Don't be misled by the photographs of exotic coiffures you see in the smart magazines. The models who pose for these pictures take their hairdresser to the photographic studio with them so he may comb out their hair and fasten the most difficult curls with hairpins just before they sit for the camera. Attempt any such coiffure for everyday wear and within twenty -four hours, in spite of your best efforts, your hair will look like a haystack. (Hazel Rogers) 2. To get rid of that ghastly wooden look your hair assumes following a set, brush it. This releases the wave and permits your hair to fall back into place. (Hazel Rogers) 3. All hair, even the straightest, has a natural bend in it. Fluff your hair lightly with a comb and you will see where the bend appears. Have your hair set with its bend, not against it. If you don't do this, your hair won't stay properly. And if you do this, you'll be able to brush your hair and it still will spring back into wave. (Jane Romeyn) 4. Keep your hair soft even though it's that high-nose, sophisticated look you're after. For the minute you let your hair appear stiff you add years to your appearance. (Guilaroff) 5. Flat waves that slope downward are depressing. Have no traffic with them. (Guilaroff) 6. If it's a clean, chic, youthful line you want, have your hair set in a backward sweep. (Guilaroff) ILLUSTRATED BY BARBARA SHERMUND 7. There always are some women, Heaven help them, who can't decide between swirls and braids and curls. So they combine all three in their coiffure — and their hair looks like a fright wig. Whatever you do with your hair keep it simple. Never let it be more important than any other detail of your appearance. (Hazel Rogers) 8. There isn't such a thing as hair that will not take a wave, even though it's coarse, wiry hair, even though it has been worn in a short straight bob for so long that it has grown stubborn. If you have contrary hair use a setting lotion on it following your shampoo. And while it is doused with this lotion bend a wave in it. Then, when it's entirely dry, spray it with bril (Continued on page 78) Climb on the wagon — if you want your permanent to be that. "Sweet Adeline" and the waving machine don't mix Don't lose your perspective — when ifou tint your hair. You don't want to oolc like Sadie Thompson, do you? Starring as guinea pigs — those Hollywood glamour girls — so you may be lovelier Don't give yourself a fright wig — just bepause you like curls and swirls and braids