Photoplay (Jul - Dec 1939)

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An exclusive presentation of fashions that are destined to influence milady's wardrobe. Designed by — THE influences that sway the world of fashion have been many, ranging from the brilliant colors of a Van Gogh masterpiece through the surrealism of Salvador Dali, the discoveries of archaeologists in ruined temples, cataclysmic world events, famous books, the primitive attire of hula dancers! In 1939 some of the major fashion influences have been derived from the supermodern New York World's Fair, and the more intimate Golden Gate International Exposition — Treasure Island, with its scintillating colors, marine murals and sculpture. Now comes a motion picture that seems fated to have its fantasy in costume duplicated, not as a whole, but in subtle, exquisite and whimsical details, in fall fashions. The production is Metro-Goldwyn-Mayer's "The Wizard of Oz," produced in Technicolor, and Photoplay takes pride in presenting on these pages reproductions of Adrian's original sketches of the fairylike, frolicsome and sprightly costumes that will be an otrtstanding feature of this fantasy. P .->*"'^ So come with me to The Land of Oz — tread on its imaginative ground and greet its quaint and noble little people. You will love the freedom and abandon of their fanciful and colorful clothes; and readily see how Dame Fashion will adopt many of their silhouettes and details to dramatize the clothes you will wear. 1. "The Braggart Townsman" struts in garb of Stuyvesant mood to suggest new design for coats, collars and accessories. His circular box jacket has new dash as it swings from a stiffly (Continued on page 88) 23