Photoplay (Jan - Jun 1943)

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CHILLED? SNEEZING? LISTERINE-Qif/cfrJ It may nip the trouble in the bud i AT the first sign of chill, or sneeze, x\ start gargling with this wonderful antiseptic. Excitement, fatigue, raw temperatures, cold feet, may lower body resistance so that threatening germs can invade the tissue and set up or aggravate an infection. Nature Needs Help Then, if ever, Nature needs a helping hand to keep such getms under control ... to help prevent a "mass invasion" when defenses are down. That's why it is wise to gargle with full strength Listerine Antiseptic at the JANUARY, 1943 fitst hint of trouble. Listerine reaches way back on throat surfaces to kill millions of germs . . . including hosts of the very "secondary invaders" that many specialists believeto be responsible for so many of a cold's troublesome aspects. Actual tests showed reductions of bacteriaon mouth and throat surfaces ranging to 96.7 per cent 15 minutes after the Listerine Antiseptic gargle and up to 80/u one hour after. At the First Sign oj Trouble If you feel chilly, under par, have the sniffles and your throat feels irritated, The SAFE ANTISEPTIC gargle at once with Listerine Antiseptic ami repeat every 3 hours. You may spare yourself a nasty siege of cold and a painful sore thro-n. \'.