Photoplay (Jul - Dec 1920)

Record Details:

Title:
Photoplay
Date:
Jul - Dec 1920
Publisher:
Chicago, Photoplay Magazine Publishing Company
Volume:
Photoplay (Jul - Dec 1920)
Leaf #:
00033
Language:
English
Subjects:
Motion Pictures, Film Industry Fan Magazine",nyarc-museumofmodernar
Collection:
Early Cinema, Hollywood Studio System, and Fan Magazines
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The leading Hollywood fan magazine of the 1920s and 1930s. Photoplay offered readers portraits of their favorite movie stars and stories about their personal lives. The magazine played an important promotional function for the Hollywood industry, but its editors and reviewers could also be highly critical of Hollywood. Beginning in 1921, Photoplay bestowed its annual 'Medal of Honor' for the film readers voted as the best of the year. -- Eric Hoyt, 2011.
Date Added:
September 21, 2023
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^Uhe World's headini^ d^yiovin^ ^idiure Qy^a^azine PHOTOPLAY Vol. XVIII July, 1920 No. 2 / ; The Power of Selection JF cultured men and women chose hoo\s as they choose photoplays the choicest libraries ivoidd he built on foundations of Bertha M. Clay and ?^ic\ Carter, ivith a sundry assortment of joe Miller s jo\e^boo\ in a variety of bindings. "Come on — let's go to a picture! " exclaims the head of the family, after dinner. Just as reasonably he might say "Come on — let's go buy a boo\! " But several centuries have passed since men bought a boo\ just to own a collection of type mar\s on white paper. Excepting the proverbially useless Yule^gift, and the searches of the connoisseur, men go to a boo\store to gratify a specific taste in reading. Ctdture and refinement entered the world of letters only when men had learned the power of selection. Comparatively spea\ing, there is no such thing in the contemporary observation of motion pictures. This is not surprising. When prinPtype was as young as film is noiv, doubtless many a family was as glad to have "a boo\," regardless of the text, as that family's far-sprung descendants are to see a "picture, ' regardless of Its mal{e or message. It IS time to quit "going to the picture show." It is time to begin going to particular photoplays, or particular comedies, or particular educationals. Tour exhibitor will ma\e it his business to do one of two things — supply what you II choose, or palm off what you'll accept. The power of selection, individually exercised, is the only power on eartli that can compel the manufacture of good photoplays. The power of selection should and iinll be the supreme power in motion pictures.