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Photoplay Magazine — Advertising Section
Organdies ♦ linens • batistes
Launder them the same way you do your silk things
WHERE lawns are green and ices are served, the cool frocks of midsummer gather. Flyaway, frilly organdies; saucv English prints that plav at being quaint. Fine blouses ofhandkerchief linen and French voile. And always rows on rows of tiny tucks and soft ruffles of real lace.
To keep them so daintily fresh, so charmingly new, how often and how carefully they must be washed.
Not ordinary scrubbing — their frills would never stand up again !
But the Lux way will not harm them, the careful war vou do vour
silks and satins. There's no rubbing to separate the sheer threads, to work havoc among the dainty colors. Just sousing and pressing of the rich suds through the soiled spots.
Every bit of expensive lace will stay soft and white. Their sashes will tic just as perkily, their colors look as merrily as though they'd never just been worn and washed.
The finest fabrics will last when they are washed in the delicate Lux suds. Your grocer, druggist or department store has Lux. Lever Bros. Co., Cambridge, Mass.
To launder fine lingerie fabrics
WHISK a tables poonful of Lux into a lather in very hot water. Let white things soak for a few minutes. Press suds through. Do not rub. Rinse in three hot waters and dry in sun.
For colon add cold water till lukewarm. Wash quickly. Rinse in three lukewarm waters. Dry in shade.
Copyrtchitd 1910. by I«t «r Brci. Co.
When you write to auvertl»ers rleasc lucntioD PHOTOPL.A'X MAGAZINE.