Photoplay (Jul - Dec 1920)

PlI()Tv)PLAV MA(iA/IM-: — A1)M:H I ISIN(i MICTION She charged He replied ; ^^Men are too lax in these matters" admit it; but have women the right to judge them? " RECENTLY I published the letter of a woman who had written me protesting against what she called my "unfairness" in setting up a standard for women which I did not seem to apply to men. "Get after the men, "she wrote. "They are the real offenders in these matters. Few women I know need to be told these facts about themselves; but most men I know certainly do." To this a man now replies: "I must admit the truth of what your correspondent says, most men are too lax in these matters. But after all, have women the right to judge men where so many women fail ? Is it not natural we should look to your sex for a standard in such matters? I can well believe that no woman who was conscious of the fact would let perspiration odor or moisture mar her daintiness. But every man knows how many unconscious offenders there are, even among the very nicest women." Adam-like, the man tries to excuse his sex by blaming Eve. But it will not do. Undoubtedly all women have not yet learned how necessary it is to take precautions against perspiration. But this does not alter nor excuse the fact that men as a whole are much more lax than women in this matter of personal fastidiousness. An old fault — common to most of us It is a physiological fact that there are very few persons who are not subject to this odor, though seldom conscious of it themselves. Perspiration under the arms, though more active than elsewhere, does not always produce excessive and noticeable moisture. But the chemicals of the body do cause noticeable odor, more apparent under the arms than in any other place. The underarms are under very sensitive nervous control. Sudden excitement, embarrassment even, serves as a nervous stimulus sufficient to make perspiration there even more active. The curve of the arm prevents the rapid evaporation of odor or moisture — and the result is that others become aware of this subtle odor at times when w'e least suspect it. How well-groomed men and women are meeting the situation Well-groomed men and women everywhere are meeting this trying situation with methods that are simple and direct. They have learned that it cannot be neglected any more than any other essential of personal cleanliness. They give it the regular attention that they give to their hair, teeth, or hands. They use Odorono, a toilet lotion specially prepared to correct both perspiration moisture and odor. Odorono was formulated by a physician who knew that perspiration, because of its peculiar qualities, is beyond the reach of ordinary methods of cleanliness— excessive moisture of the armpits is due to a local weakness. Odorono is an antiseptic, perfectly harmless. Its regular use gives that absolute assurance of perfect daintiness that women are demanding — that consciousness of perfect grooming so satisfying to men. It really corrects the cause of both the moisture and odor of perspiration. Make it a regular habit ! Use Odorono regularly, just two or three times a week. At niffht before retiring, put it on the underarms. Allow it to dry. and then dust on a little talcum. The next morning, bathe the parts with clear water. The underarms will remain sweet and diy and odorless in any weather, in any circumstances! Daily baths do not lessen its effect. Women who find that their gowns are spoiled by perspiration stain and an odor which dry cleaning will not remove, will find in Odorono complete relief from this distressing and often expensive annoyance. If you are troubled in any unusual way, or have had any difficulty in finding relief, let us help you solve your problem. Write today for our free booklet. You'll find some very interesting information in it about all perspiration troubles! Address Ruth Miller. The Odorono Co., 513 Blair Avenue. Cincinnati, Ohio. At all toilet counters in the United States and Canada. S.'ic. 60c and $1.00. By mail, postpaid, if your dealer hasn't it. Men will be interested in reading our booklet, "The Assurance of Perfect Grooming. " Address mail orders or request as follows: For Canada to The Arthur Sales Co., 61 Adelaide St.. East, Toronto, Ont. For France to The Agencie Americaine. 38 Avenue de TOpera. Paris. For Switzerland to The Agencie Americaine, 17 Boulevard Helvetique, Geneve. For England to The American Drug Supply Co., 6 Northumberland Ave., London, W. C. 2. For Mexico to H. E. Gerber & Cia., 2a Gante, 19, Mexico City. For U. S. A. to The Odorono Company 513 Blair Avenue, Cincirinali, Ohio Wlieu you wriio to aavi-rtisers uU-asc niiiitiun i'Hi jTi IPLA Y .MAti.V/.lNi;.