Photoplay (Jan-Jun 1928)

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Photoplay Magazine — Advertising Section A^^ IrviP yess ioi^ BY JAMES R. QUIRK "^ ^/G 6oy r/ Most infant prodigies are mere inflated promises forced in the hothouse of parental ambition. Because of their youth, their slightest aptitude toward art spotlights them. Put them up against a regular program of talent testers, however, and they generally go out as their second teeth come in. Now "Big Boy" is an infant prodigy, a baby who got a break, a miniature Atlas supporting a world of good fun. He is a juvenile Jannings. But though he's known enough success to upset a strong bank balance, he remains an unspoiled, comic little kid. He is under contract to make eight two-reel starring comedies for Educational this year, and that schedule clinches all argument as to his consistent cleverness. His father is a traveling salesman and his mother just a charming young matron. No theatrical background there; yet iy" is another proof that actors are born and not made. EDITOR OF PHOTOPLAY MAGAZINE "Big Boy," whose real name is Malcolm Sabiston, was born good and has become better. At one month, he was in "Three Weeks;" and, at four, he was in electric lights. Before he could walk, he could act; and the year he could travel on his own footpower he reached stardom. Now he has a comedy technique that must make the long-haired boys who talk with sonorous solemnity about the art of acting want to go out and shoot themselves and a couple of other fellows. Incidentally, "Big Boy" got into the movies through answering an advertisement. You can prove for yourself how such action pays by letting this little child lead you straight to the box-office the next time you see one of his Educationa/ comedies advertised. And take the children. One sight of "Big Boy's" infectious happy grin will do them more good than a quart of sulphur and molasses. Educational is the world's greatest Producer and distributor of Short Features — exclusively. That's why Educational Pictures always make a good show better. LUPINO LANE in Lupino Xane Comedies LLOYD HAMILTON in Hamiiton Comedii HOPE HAMPTON in "The Call of the Sea" and "Love's Springtime" I^Phmerathed in Tiihnicilor) ':^S^U^^ '°«i?rJ..-.iL»™ ..SLS„ CHARLEY BOWERS in Bowers Comedies DOROTHY DEVORE in Dorothy Devore Comedies ' Tuxedo Comedies Jack IVhiie Productions) McCALL COLOUR FASHION NEWS CAMEO COMEDIES LYMAN H. HOWE'S HODGE-PODGE OUTDOOR SKETCHES i>y Robert C. Bruce KINOGRAMS The News Reel That Tops The Field CURIOSITIES The Movie Side-Sho\ PnduuJ h ir.,l„r Fumr FELIX THE CAT Cartoons By Pal Sullivan CARTER DeHAVEN tn Character Studies EDUCATIONAL FILM EXCHANGES, Inc., E. IV. Mammons, President Executive Offices: 1501 Broadway, New York, N. Y. When you write to advertisers please mention PHOTOPLAY MAGAZINE.