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Photoplay Magazine — Advektising Seciion
rloTT can I escape tkis modern plague of gum disorders ?
Questions:
by You Answers :
by the Dentists
YOU: "This morning when I brushed my teeth, my gums felt tender and bled a little. Do you suppose I could have pyorrhea?"
DENTISTS: "Probably not. The chances are it's nothing more serious than a soft and tender spot somewhere on your gums."
YOU: "But ifhat could be the cause?"
DENTISTS: "Lack of exercise, more than hkely. In this day of soft foods your gums grow weak and flabby because they have no vigorous chewing to do."
YOU: "But 1 can't change the household
arrangements about meals. ' '
DENTISTS: "No need to. Simply massage your gums twice a day at the time you brush your teeth. Use your brush or your fingsrs, whichever is more comfortable."
YOU : " What good does that do ? ' '
DENTISTS: "It stimulates the flow of
blood through the gum walls. It builds up and tones the tiny cells. It makes your gums firm and healthy."
YOU: "Sounds sensible."
DENTISTS: "It is. And if you want to get better results, use Ipana Tooth Paste for the massage as well as for the regular cleaning of your teeth. Brush both your gums and teeth with it, thoroughly, twice a day. If you do this conscientiously, you'll see an improvement within a month. Your gums will be firmer in texture, pinker and healthier in color."
t t t
An imaginary dialogue, you say? Yes — in form, perhaps, but not in substance. For Ipana's amazing growth rests upon its professional support — the clearest proof that thousands of dentists are daily speaking to their patients in the vein of this conversation.
Ask your own dentist about Ipana. Let him point out the benefits of its marvelous cleaning power, the refreshing sense of health it brings to the whole mouth. And, most im. ^ portant, let him tell you why he sees it as a weapon in the fight against gum troubles.
For Ipana contains ziratol, a stimulating antiseptic and hemostatic long used by the profession. Its presence gives Ipana the power to tone and invigorate weakened gums — to build them back to sound and sturdy health.
Ipana deserves a full month's trial
The coupon offers you a ten-day sample, gladly sent. But the full-size tube awaiting you at the nearest drug store makes the better test. For it contains 100 brushings, more than enough for a month. So get a rube today and let Ipana start tonight on its good work for your teeth and gums.
BRISTOL-MYERS CO., Dept.I-19 73 West Street. New York. N. Y.
Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to covet partly the cost of packing and mailing.
Name
Address
Ciiy Suit
Whcti you write to ajvertlsers please mention PHOTOrLAT M.4GAZINE.