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Photoplay Magazine — Advertising Section
Make-Up
105
Is This the Beauty Secret of the Screen Stars?
Can Every Woman Double Her Beauty With Make-Up?
Read the Answer by Hollywood's Make-Up King — Max Factor
WHAT we have discovered in pictures about beauty, about make-up, about cosmetics . . . every woman should know. True! Make-Up is magic . . . but the wand of make-up is not so magical, so mysterious that every woman cannot wave it over herself and produce in her own likeness the vision of beauty she has always dreamed of." And then Max Factor, Hollywood's genius of make-up, creator of make-up for the leading motion picture stars, told me the secrets of make-up which every woman will want to know.
If you would double your beauty . . . listen . . ! In Hollywood, leading screen stars are using a new kind of make-up for social and evening wear. It is based on cosmetic color harmony — conceded to be the greatest beauty discovery of the age. Max Factor's genius developed it, as he only could ... for no other one person has had the unique and valuable experience of being beauty advisor to the stars since the days of one-reel features. From this experience has come faultless beauty in make-up. Color harmonies in powder, rouge, lipstick and other make-up essentials that produce the most exquisite, lifelike beauty effect imaginable, blending in perfect harmony with complexion colorings and personalities.
And each star has her own individual color harmony, too — just the exact shades in each essential to blend into a make-up ensemble exactly suited to her own individual self — suggested by Max Factor to accentuate the allure of natural beauty. No wonder millions silently applaud the fascinating beauty of the stars.
And now, good news for Photoplay readers. Max Factor offers to send to you your own individual complexion analysis and make-up chart; also a copy of his book, "The New Art of MakeUp". A priceless gift ... for it will give to you the way to a new beauty, a new fascination which heretofore has been held within the glamorous world called Hollywood.
MAX FACTOR'S SOCIETY MAKE-UP
HOLLYWOOD
''Gosmctics of the Stars"
Joan Crawford, M-G-M Star of "Our
Dancing Daughters, " discusses with Max
Factor her color harmony in make-up for
evening wear.
Josephine Dunn, M-G-M Star, finds
glorious beauty in her own color
harmony make-up suggested
by Max Factor.
Discover the Secret Yourself Trial Coupon
Learn how you yourself can create a natural, alluring beauty of almost indescribable charm by working wonders with everyday make-up.
Mail the coupon now to Max Factor, Hollywood's King of
tay and fasanMwn Mix Factor gircs la Make-Up, today . . . nOw! the eyes ntth makeup.
Litpe yelez, United Artists Star featured in "The Oaucho" enthuses about the mys
MAIL FOR YOUR COMPLEXION ANALYSIS
Mr. Max Factor, — Max Factor Studios, Hollywood, Calif.
Dear Sir: Send me a complimentary, copy of your 4o-pagc book, "The N'ew Art of Make-Up" and personal complexion analysis. I enclose 10 cents to cover cost of postage and handling.
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When >nu write to advertisers please mention PnOTOPL-\Y M.\nAZIXE.