Photoplay (Jan-Jun 1963)

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Why must my skin be dry? Your skin should not be dry, need not be dry. Let Sardo bathe away dry skin, make your skin soft and smooth as you want it to be. Would you like to help your skin recapture the fresh bloom of girlhood softness? You can. And so easily. Without messy creams. Without sticky lotions. Just by making your regular bath a Sardo bath. Loss of natural skin moisture from within is the reason why skin gets dry. Sardo prevents this loss by locking in precious moisture. Sardo helps regain and retain skin softness and then protects your skin against dryness. After a Sardo bath your skin wears an invisible veil of protection to help keep it soft and smooth. Sardo protects your skin even against the drying effects of winter. Protects against redness. Against roughness. Against painful chapping. Elbows, heels and knees are protected, too. If already rough and red, these sensitive areas are Sardo BATHE AWAY DRY SKIN A medically proven lipodermic formula created after years of scientific research quickly relieved by Sardo’s lipodermic action. Many women who once had dry skin say they will never bathe without Sardo again.* Find out why. Tonight, see and feel the proof on your own skin. You’ll step out of your Sardo bath with the smoothest, softest textured skin you ever dreamed of having. *Unsolicited letters from Sardo users testify over and over again that Sardo really fulfills its promise of softer, smoother skin. To receive a sample supply of Sardo, enough for four Sardo baths, just send 25c (to cover mailing and handling) to Sardeau Inc., 75 East 55th St., Dept. 2C, New York, N. Y. © 1962 By Sardeau, Inc. At all good drug and cosmetic counters.