Photoplay (Jan-Jun 1963)

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FIND THE GIRL WITH THE PROBLEM SKIN. HINT: SHE’S WEARING MAX FACTOR’S NEW ONE-STEP MEDICATED FASHION MAKE-UP aMAGIG Clothes designed by Toni Owen © 1962, Max Factor & Co. FOUNDATION, MATTE FINISH AND MEDICATION IN ONE New Pure Magic fools the eye with the sleekest, smartest kind of coverage. It slips on like a smooth new complexion, clearing blemishes from sight instantly. Pure Magic is your fashionable everything: foundation . . . matte finish . . . and all-day medication that makes every tomorrow clearer. It shelters you with an antiseptic that helps stop bacteria spread, so often the cause of skin problems. Puff on the Compact Powder ... or sponge on the supercoverage cake. Either way the effect is luscious, naturally flawless. No layered look, no compromise colors ... 8 perfect shades. Your make-up stays as fresh as it starts, never streaks or cakes or changes color. Pure Magic covers the problem so beautifully! Pure Magic by max Factor Choose PURE MAGIC Medicated Compact Powder for natural-looking coverage. Puffs on in seconds, . * medicates all day. Perfect for touch-up, too. Mirror compact. 8 shades. $1.50. Choose PURE MAGIC Medicated Cake for extra coverage that gives you a flattering complexion while it treats your skin. Chic compact and sponge in carryall pouch. 8 shades. $1.50.