Photoplay (Jul-Dec 1955)

Your Face Savers ( Continued, from page 61) say the above experts, is to make it a rule to cleanse your face thoroughly — the Hollywood way. This is how: First, remove all traces of old make-up with cleansing cream. Apply a liberal amount to your face and neck in gentle, upward, circular motion. Then remove the cream with tissues and wash your face with warm water (never hot) and a mild soap. Use a face cloth that is rough enough to cleanse and stimulate your skin but not too harsh so as to irritate. If your skin is dry, suggests Ben Nye, “Play down the soap and water routine, which tends to be drying, and do your cleansing with cream only. You might also wear a good night cream to bed and apply a little to your neck and elbows. However, if your skin is oily,” Ben advises, “soap and water and plenty of it.” The important point is to cleanse your face thoroughly before going to sleep at night and before every single new application of make-up. “A clean skin looks fresh and is easier to make up,” says Ben from long experience. “The cosmetic blends evenly and gives a smooth, natural look.” “After cleansing, you’re ready to apply your make-up,” says U.I.’s Bud Westmore. “Begin, naturally, with a make-up base. And, for best results, apply the liquid or cream base with the tip of your finger in small dots, then blend evenly, using a circular motion, all over your entire face and neck.” When choosing a make-up base, select a shade that is a little darker than your natural skin tone. By using a base that is too light, the experts say, you can add ten years to your age since it shows up every flaw. A safe and simple way to choose the proper color, incidentally, is to apply a little on the top part of your hand. The proper tone should be a little darker than your skin. After your foundation cream, Perc suggests the following order for applying other cosmetics: rouge, eyeshadow, then a light dusting of powder, eyebrow pencil, mascara and finally lipstick. “For obvious reasons,” says Perc, “rouge should follow the foundation cream, with which it must be blended; eyeshadow should be put on before you powder, lipstick after you’ve powdered and so on. It is most important to apply your make up in the proper order to eliminate the danger of blotchy make-up and a heavy made-up look.” Of course, the amount of make-up you use and the color depends upon your age and your coloring and face type. According to Bill Tuttle, teenagers should use make-up sparingly. “Exactly at what age a teenager begins to use make-up varies with her maturity and what the other girls are doing. But usually at thirteen, or even twelve, most of today’s junior misses want to wear lipstick. For them, I advise a very pale shade, preferably a coral shade, which looks more natural. A little cheek rouge can be used but it must be blended in very carefully, using a tissue to apply it in order to avoid a straight-line painted look. Lipstick and rouge should always be in the same color range. A pink lipstick demands a pinktinted rouge, for instance. Later on, teenage towheads and redheads can use a little eyebrow pencil. But brunettes with dark brown lashes and eyebrows don’t need any further eye accent. Teenagers can also use mascara — ever so lightly for evening occasions — but it must be applied only to the upper lash, never to the lower. And they should always use a brown pencil and mascara for the most natural results. A teenager should never, no matter what her coloring, use eyeshadow. It’s a giveaway that this is a youngster who’s trying to look grown-up. “For teenagers who are going through a physical change and suffer skin problems, such as pimples or acne, a foundation cream is not recommended. While a base may not hurt, it definitely does not help the problem complexion,” explained Bill Tuttle. If you have any minor beauty faults, make-up can be helpful. Arlene Dahl makes a beauty spot of her mole. Anne Francis goes one step further and pencils hers, lest it be overlooked. Wally Westmore says he doesn’t know why girls want to hide their freckles. “They’re cute,” he insists. “But if you’re freckle-conscious, stay out of the sun to begin with. Then, if you have them, go around with a nice, fresh scrubbed look and show them off.” “On some people,” says Bill Tuttle, “freckles are very becoming.” (Look at Kate Hepburn, Joan Crawford or Myrna P 80 aev&t cOieatttccC c/xulct 6-C &<x tu&fafetyf Radio’s “My True Story” has helped countless listeners find real happiness. For this drama-packed program deals with real people — people like you, your neighbors, your own loved ones. When you hear how they overcome life’s most difficult emotional problems, it may help you, too, to find the happiness you long for. So listen to each of these stirring stories — taken right from the files of “True Story Magazine”. TUNE IN "MY TRUE STORY” American Broadcasting Stations Loy. Their allure is legendary.) “But for girls who have complexes about freckles — and most of them do — a little light foundation is helpful. It will help subdue them. But don’t ever try to cover them completely,” he warns, “or your face will lose its individuality and look more like a mask.” For the girl who suffers over excess hair on her face, there are a number of good depilatories and waxes available which can be used safely and, in many ways, successfully. But these are temporary solutions. However, if you do use one, take special caution to read the label carefully to see if it can be used on your face. “The surest method of removing superfluous hair,” advises Wally Westmore, “is by electrolysis. While it takes a little while to complete, the removal is permanent if done by an authorized and experienced person.” If acne’s the problem, the encouraging thought is that this is temporary. Don’t use creams on your face or cream base make-up. Wash your face frequently with soap and warm water. And use a little face powder if you like. The most important step for you, however, is to consult a good dermatologist. “The most important complexion aid though is proper diet. Many sweets and rich foods are partly responsible for a lot of skin problems. So many of our young stars have gone through this period — Liz Taylor, Debbie Reynolds, Jane Powell. One soda fountain binge and their faces would break out,” says Bill Tuttle. “The lack of proper sleep can also affect a skin badly,” Bill continued. “We find that when a star is working very hard with lots of overtime, her skin becomes very difficult to make up. It seems to repel cosmetics. “Proper cleansing and lubrication, proper diet and plenty of sleep are necessary if you want your face to have a fresh and flowery look — the natural look that is today’s new look!” Older girls, too, should strive for a natural beauty look. Use all make-up, say the experts, but apply it cleverly. Blonds, above all, should make certain their makeup achieves a soft natural effect. Blonds should apply rouge sparingly and make certain their costume harmonizes with the cosmetic coloring. Match the lipstick to the costume is what they do in the movies. An orange dress demands an orange lipstick. Paramount’s Wally Westmore says, “The reason blonds have to be so careful with their make-up is that they can look hard by using make-up which contrasts too much with their light hair and skin. They can best overcome an unnatural look by using a pastel base and never using black mascara or eyebrow pencil. Brown mascara is preferred — a brown with an amber, not a red, cast. If you’re a blond, always consider the degree of contrast between your hair, eyes and skin and play it down. The lighter your complexion, the paler your lip and cheek rouge should be. If your hair and skin are very light, a light touch of eyebrow pencil and mascara is really quite sufficient. The worst mistake you can make is to wear too-dark, and too much mascara and eye pencil. Just look at Grace Kelly, she wears her make-up so discreetly that in all appearances, she looks like a natural beauty. “Blonds like Marilyn Monroe, redheads like Arlene Dahl,” says Ben Nye, “should use lip and cheek rouge in a red that leans toward orange. Otherwise, their skin looks sallow. If your skin tends to be sallow, choose a powder base with a pink