Photoplay (Jul-Dec 1957)

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l&(t$ * a return ..they’re calling him to the matinee idol ” On the set of “The Sun Also Rises ,” Bob, the actor, stunned Ava Gardner by saying casually, “Ava, you re wearing my pants.” She laughed when he explained that he manufactured her slacks, said they're the only kind she wears and that she owns over a hundred pairs! At left, Bob, the business man, in his plush, modern New York showroom, with aspiring actress Jennifer Statler in Evan-Picone velvet cocktail slacks A tall, impeccably dressed young man stepped out of the elevator into ■L* a plush Manhattan showroom. Crossing it, he entered his own luxurious offices. He opened the blinds on three walls, exposing a breathtaking Cinerama-view of New York’s harbor. A ringing telephone on his long, walnut desk interrupted his thoughts. Quietly, he asked if Hollywood could be phoned back later. He said good morning to the smartly dressed woman who entered, carrying a swatch of brocade. “It’s too heavy, don’t you agree?” he asked the reporter just arriving to interview him. The young man was acting newcomer Bob Evans — a designer-executive who, as Pedro Romero in “The Sun Also Rises,” has critics harking back twenty years to Ty Power to find a near-romantic comparison. (Interestingly, Ty also plays in “Sun.”) In his twenties, lean, deeply tanned, (“He looks like a matador,” wrote one newshen), Bob did not plan his movie career. “Norma Shearer is responsible,” he explained. “She found me sitting at the Beverly Hills pool and coaxed me into testing and playing her late husband, Irving Thalberg, in ‘Man of 1,000 Faces.’ It was a great experience. No, I refused a contract. I had my business to get back to in New York.” Plain facts were: It would cost Bob time, and time away from a multi-million-dollar business meant money. It was Darryl F. Zanuck, who, dining one evening at New York’s El Morocco, caught a look at Bob and finally talked him into combining both careers, had him screen tested, signed (exclusively for two films a year) and reciting love to Ava Gardner in Mexico within a month. Upon release, the picture made Bob a romantic sensation overnight. Contrary to rumor, Bob is not Latin, but a New Yorker (“born, bred and matured there”), the son of a successful dentist and onetime concert pianist. He was, at 17, the youngest disc jockey in the country, had his own orchestra. Today, reputed to be a self-made millionaire, Bob politely evades the question: “A man does not discuss his bank account.” Definite in his manner and ideas, he talks with easy assuredness, in a compelling voice (“I never learned to whisper”) finely-trained by some eight years of radio experience as a child (“Every soap opera in the country, I’ve been on”). He knows what he likes: On his career: “It seemed fated — being discovered twice within months . . . It’s challenging . . . Someday I’d love to play the part of a {continued ) £ KODACHROME BY LEO FRIEDMAN