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Photoplay Magazine for January, 1935
MftO
Starving. . .yet they dw«/
the coming of the FOOD SHIP
FREQUENTLY emaciated and ravenously hungry, the people of St. Kilda's, the lonely island off the Scottish coast, dreaded the arrival of the supply ship from the mainland. They realized that though it brought food to the wilderness it brought also civilization's curse— the common cold. Illness and death invariably followed the rattle of the anchor chain. In the Arctic, the Eskimos had the same experience.
Reviewing such cold epidemics, scientific men came eventually to the belief that colds were caused by germs, not by exposure, wet feet, or drafts although these may be contributing causes.
Colds are caused by germs, they say— but by germs unlike any others previously known. Germs, if you please, that cannot be seen. Germs so small they cannot be measured except as they exert their evil effect upon the human body. Bacteriologists call them the filtrable virus because they readily pass through the most delicate bacterial filters. Using a liquid containing this mysterious virus, they have been able to produce repeatedly by inoculation, one man's cold in other men.
Under ordinary conditions, this virus enters the mouth, nose, or throat to cause the dangerous infection we call a cold. Accompanying it are certain visible germs familiar to all; the pneumococcus, for example, and the streptococcus— both dangerous. They do not cause a cold— they complicate and aggravate it.
To Fight Colds— Fight Germs
Obviously, the important part of the fight against invisible virus
and visible bacteria should take place in the mouth and throat. The cleaner and more sanitary you keep it, the less chance germs have of developing.
"The daily use of a mouthwash," says one eminent authority, "will prevent much of the sickness which is so common in the mouth, nose, and throat. Children should be taught the disinfection of the mouth and nose from their earliest years."
For oral hygiene, Listerine is ideal— so considered for more than fifty years both by the medical profession and the laity. It possesses that rare combination absent in so many mouth washes-adequate germ killing power plus complete safety. And of all mouth washes, it has the pleasantest taste.
Numerous tests under medical supervision have shown that regular twice-a-day users of Listerine caught fewer colds and less severe colds than those who did not use it.
We will send free and postpaid a scientific treatise on the germicidal action of Listerine; also, a Booklet on Listerine uses. Write Lambert Pharmacol Company, Dept. PU-1, St. Louis, Missouri.
For Colds and Sore Throat . . . LISTERINE ...The Safe Antiseptic