Photoplay (Jul-Dec 1938)

FOUR WALLS THAT HOLD A WORLD! i^OING TO THE MOVIES" has become as I -— much a part of modern life as going to work or going home to dinner. It is a habit that ivives wars, strikes, political upheaval and naitial crises. The first "movies" were gaped at in much the lie way as their contemporaries, the first automops. Today nobody stands at the curb to yell, "Get i orse!" at the streamlined version of either. The idem motion picture is as far a cry from the ikelodeon ''flicker" as the sleek sixteen-cylinder iiousine is from its one-lunged ancestor. This development was possible because "going tthe movies", like automobiling. became a nainal habit. Why? Why do we "go to the movies"? It is because the motion picture has taken unto :;lf some basic functions in society. Motion Pictures intensify life ! For the younger generation, especially, an eve:ig at the "movies" offers nearer kinship with ner people — a greater insight into life — than a it with neighbors. The "movies" have given our eyes new ways of ;ing. Because a star's face appears before us on the & ft * screen in a hundred-square-foot "close-up", we are more familiar with her features than with those of our sister. A portrait of a motion picture audience would show peace in the darkened theatre, happiness . . . freedom from care . . . hands held. As the audience reacts to what is taking place on the screen, it shares its feelings — and affirms that man is a social being. It is a group experience that is good for each of us, good for our individualities. • • * * Motion pictures are today the chief cultural possession of the average man and woman. Millions who are removed from the other arts find in the film their literature, their expressions of beauty in form and design, their interpretations of the world about them. While the motion picture theatre is itself a great classroom in which our generation has acquired matchless knowledge of far regions and understanding of distant peoples. * * • * There is more than a passing connection between the American way of life and American leadership in the world of motion pictures. For the "movie" is, by its very nature, a democratic product — the cooperative effort of the talents of many people. Their work is subject to the approval of the box-office, a referendum as accurate as that of the ballot-box itself. It is in this public expression that motion pictures have found their greatest inspiration — their constant challenge to new endeavor. Now, to provide the finest array of productions ever released, the Motion Picture Industry has mobilized all its skill, all its imagination, all its resources. Great stories splendidly produced . . . love-filled romance, stirring drama, gay adventure, hilarious comedy, tuneful musicals — star-studded casts filled with your favorites — new talents for which the world has been searched. One after another these fine pictures are coming to the screen of your favorite theatre — a world within four walls. Entertainment, relaxation, freedom from care are yours in overflowing measure, brought to you week after week by the supreme efforts of the Motion Picture Industry to make this fall season one you will never forget. $ 250,000.00 5,404 CASH PRIZES LIST OF PRIZES! t Prize . . . $50,000 id Prize . . . 25,000 of $10,000 each, 20,000 of $5,000 each, 25,000 5 of $2,000 each, $10,000 10 of $1,000 each, 10,000 40 of $500 each, 20,000 40 of $250 each, 10,000 300 of $100 each, 30,000 5,000 of $10 each, 50,000 5,404 TOTAL $250,000 FREE! FREE! AT YOUR FAVORITE THEATRE! Hurry! Hurry! Beautiful 32-Page Book For a Limited Time Ontyl :REE — your copy of this 32-Page Movie Quiz Contest Booklet 't your favorite theatre — contains complete information about the 4250,000 Movie Quiz Cash Prize Contest PLUS all the news of forth:oming hits — pictures of your favorite stars — a contest entry blank. Just isk for it— IT'S FREE— and you're on your way to one of the 5,404 cash Jfizes totaling $2 50,000. Get yo:ir copy today — at your local theatre. Watch for these new season's pictures at your favorite theatre LITTLE MISS BROADWAY Shirley Temple, George Murphy MOTHER CAREY'S CHICKENS Anne Shirley, Ruby Keeler, James Ellison PROFESSOR BEWARE Harold Lloyd, Phyllis Welch THE AMAZING DR. CL1TTERHOUSE Edward G. Robinson, Claire Trevor THE CHASER Dennis O'Keefe, Ann Morriss. Lewis Stone BAREFOOT BOY Jackie Moran, Marcia Mae Jones ALGIERS Charles Boyer, Hedy LaMarr. Sigrid Gurie BULLDOG DRUMMOND IN AFRICA John Howard, Heather Angel, H. B. Warner GATEWAY Don Ameche, Arleen Whelan I'M FROM THE CITY Joe Penner. Richard Lane, Lorraine Krucger LETTER OF INTRODUCTION Adolphe Menjou. Andrea Leeds, Edgar Bergen THE CROWD ROARS Robert Taylor, Maureen O'Sullivan MR. CHUMP Johnny Davis. Lola Lane, Penny Singleton KEEP SMILING Jane Withers, Gloria Stuart PAINTED DESERT George O'Brien. Laraine Johnson RICH MAN— POOR GIRL Robert Young. Lew Ayres, Ruth Husscy THE MISSING GUEST Paul Kelly, Constance Moore THE TEXANS Joan Bennett, Randolph Scott, May Robson RACKET BUSTERS Humphrey Bogart. George Brent THE GLADIATOR Joe E. Brown, June Travis ALEXANDER'S RAGTIME BAND Tyrone Power, Alice Faye, Don Ameche BLOCK-HEADS Stan Laurel and Oliver Hardy GIVE ME A SAILOR Martha Raye, Bob Hope, Betty Grable SMASHINC THE RACKETS Chester Morns. Frances Mercer. Rita Johnson BREAKING THE ICE Bobby Breen, Charles Ruggles DARK RAPTURE African Jungle Feature MARIE ANTOINETTE Norma Shearer. Tyrone Power SPAWN OF THE NORTH George Raft, Henry Fonda, Dorothy Lamour SPEED TO BURN Michael Whalen, Lynn Bari BOY MEETS GIRL James Cagney, Pat O'Brien, Marie Wilson UNDER THE BIG TOP Anne Nagel. Marjorie Main, Grant Richards CAREFREE Fred Astaire, Ginger Rogers FOUR'S A CROWD Errol Flynn, Olivia de Havilland FRESHMAN YEAR Dixie Dunbar, William Lundigan I AM THE LAW Edward G Robinson, John Beal, Wendy Barrie MY LUCKY STAR Sonja Heme. Richard Greene SING YOU SINNERS Bing Crosby, Fred MacMurray, Ellen Drew THREE LOVES HAS NANCY Janet Gaynor, Robert Montgomery BOYS TOWN Spender Tracy. Mickey Rooney IN OLD MEXICO William Boyd. Russell Hayden, George Hayes SAFETY IN NUMBERS The Jones Family, Jed Prouty, Shirley Deane THE AFFAIRS OF ANNABEL Jack Oakie, Lucille Ball THE COMET Wm. Gargan, Joy Hodges, Andy Devine SECRETS OF AN ACTRESS Kay Francis, George Brent, Ian Hunter THE LADY OBJECTS Lanny Ross. Gloria Stuart JUVENILE COURT Paul Kelly, Rita Hayworth. Frankie Darro HOLD THAT CO-ED John Barrymore. George Murphy RENEGADE RANGER George O'Brien, Rita Hayworth SONS OF THE LEGION Lynn Overman, Evelyn Keyes THE ROAD TO RENO Randolph Scott, Hope Hampton TOO HOT TO HANDLE Clark Gable, Myrna Loy, Walter Connolly VALLEY OF THE CIANTS Charles Bickford. Claire Trevor, Jack LaRue, DRUMS Sabu. Raymond Massey. Valerie Hobson CAMPUS CONFESSIONS Hank Luisetti, Betty Grable FUCITIVES FOR A NIGHT Frank Albertson, Eleanor Lynn LISTEN DARLING Freddie Bartholomew, Judy Garland THE LAST EXPRESS Kent Taylor, Dorothea Kent, Barbara Read TIME OUT FOR MURDER Gloria Stuart, Michael Whalen FOUR DAUGHTERS Claude Rains, Priscilla, Rosemary. Lola Lane WANTED BY THE POLICE Frankie Darro GIRLS' SCHOOL Anne Shirley. Nan Grey KING OF ALCATRAZ Gail Patrick. Lloyd Nolan. J Carroll Naish MR. WONG, DETECTIVE Boris Karloff YOU CAN'T TAKE IT WITH YOU Jean Arthur. Lionel Barrymore ROOM SERVICE The Marx Brothers, Lucille Ball STABLEMATES Wallace Beery, Mickey Rooney SUBMARINE PATROL Richard Greene. Nancy Kelly. George Bancroft YOUTH TAKES A FLING Andrea Leeds, Joel McCrea. Dorothea Kent This advertising is sponsored by the leading Motion Picture Exhibitors, Distributors and Producers of the United States and Canada. Your opinions, criticisms or suggestions about motion pictures will be genuinely appreciated. Kindly address them to Motion Picture Industry Campaign, P. 0. Box 450, General Post Office, New York City. MOTION PICTURES ARE YOUR BEST ENTERTAINMENT This advertisement is "Photoplay's" contribution to the "Motion Pictures' Greatest Year" Campaign! VEM BER , 1933