Pictures and the Picturegoer (October 1915 - March 1916)

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*qJ 5 "™"a PICTURES AND THE PICTUREGOER Entertainers in chief to the Nation in Arms Great Britain in arms, tense under the strain of war with its work and wTorry, has most serious need of the fresh bright restful recreation which the cinema alone can give at a moderate cost. No one understands that need better than the Chancellor of the Exchequer. And he has willingly given over to us (and equally to the other British companies which have lately appeared) the duty of supplying to the nation such picture plays as will give us all our daily rest. Why does he discourage American films? Because Great Britain is short ,£1,200,000,000 on the first year and we don't dare send gold abroad. Hepworth Picture Plays .