Picture-Play Magazine (Jul - Dec 1929)

$50°° DP1-Newest Butterfly deslsn. solitaire engagement ring ,.t isk Bolld White Gold set with :i superior quality sparkling, genuine bluewhite diamond rrlec S5<>. Si now, si OS u month. OP24-Rlchly hand engraved pierced I>lnner HI114 of l tK SulHl White Gold, sel with :i ilery. genuine bluewhite diamond* and 2 French-blue sapphire*. Price 529.50. SI now, $2 37 a mo. XM AS GIFTS i Smait Modern l i Jewelry j 52950 $4250 DP28-Gorgeously hand carved 18K Solid White Gold "bridal Wossoni " wedding ring set with 5 specially matched sparkling, genuine blue-white diamonds. Unusual value. 829 50. SI now, S8.37 a 1110 $3650 DP23-Very Kraceful and distinctive, modern, square prong, solitaire engagement ring. New "step" design mounting of hand engraved 18K Solid White Gold'; set with a specially selected dazzling, genuine blue-white diamond Price S75. SI now, SO. 16 a month. DP21-Bcautifullv engraved and pierced ISK Solid White Gold lady's solitaire mounting set with a tlcry. genuine blue-white diamond Price S36.50. SI now. 82 ,06 a month DP27-The "Bridal Blossom" — a beautiful new creation. Hand pierced lace design engagement ring of 18K Solid White Gold set with a superior quality genuine blue-white diamond of exceptional brilliance. $42.50. Si now. S3.46amo. $5750 *42 DPIO-Gorgeous, latest design, dinner ring set with 3 tlery, genuine, blue-white diamonds and 2 French-blue sapphires exquisitely hand pierced ISK Solid White Gold ring. Price S42.50. SI now, S3.46 a mo. DP25Exquisitely handpierced and engraved 18K Solid White Gold ring set with large size, brilliant, genuine blue-white diamond In center; 2 smaller, matched, genuine diamonds and 2 sapphires on sides Price $57.50. SI now, $4.71 a month. OP7-New. massive, gentleman's handsomely carved ring of 14K Solid Grecu Gold and 18K lolid White Gold top in vhich Is set a Hashing, enulne blue-white dialond. Price *)50. SI now. .08 a month. *27so DP22Gentleman's massive, hand engraved ring of 14K Solid White Gold. Imported black Onyx with a genuine diamond and any carved Initial or emblem desired. Price 527.50. SI uow. $2 21 n mo. 10 DAYS' FREE TRIAL ON EVERYTHING Newest ELGIN Parisienne "LELONG" ^ $35 The "LELONG". a ^"^^g newer and more beautiful ^"^* ELGIN creation direct from Paris. Exquisitely engraved fashionable rectangular case created exclusively for ELGIN by Mme. Lelong. a foremost Parisienne stylist. Latest modern design with black enamel; line black silk gro9grain ribbon band. The Guaranteed ELGIN movement insures accurate time-keeping. Combines style and dependability to the utmost degree. Price $35.00. $1 Now. $2 83 a month. ELGIN or WALTHAM. '^» 'V* Balance ■> 12 MONTHS TO PAY ^ Jewelry of Distinction Brought within Your Easy Reach Guaranteed Savings Direct Diamond Importations and large volume buying for both our National Mall Order business and our chain store system enable us to offer you superior quality genuine diamonds, fine standard watches and exquisite Jewelry at saving prices which are beyond comparison AH of this with no extra charge for the added convenience and advantage of dignified, liberal credit, that Is — the policy ol "Royal " How to Order Just send SI. OO with your order and your selection comes to you on IO Days' Free Trial. No C.O-D. to pay on arrival. After full examination and free trial, balance in 12 equal monthly payments. Satisfaction Guaranteed IO Days' Free Trial You have the full privilege of IO days' free trial — If not completely satisfied return shipment at our expense and the entire deposit will be refunded. Written guarantee bond with every purchase. All Dealings Strictly Confidential No Embarrassing Investigations A whole year to pay! No extra charge — no red tape. You take -no risk — satisfaction absolutely guaranteed or money back. Gift Cases Free Every article comes to you In a most beautlfuf and appropriate presentation case. $2950 J4850 DP26 Latest style, modernistic effect in a hand pierced 1HK Solid White Ciold lady's ring with new "step" sides: set with a fiery genuine blue-white diamond. Price $211.60. $1 now, S2.37 a month. DP12-Dazzling cluster of 7 iierfectly matched genuine bluewhite diamonds', band pierced 18K Solid White Gold ladv's mounting. Looks like S750. solitaire. Big value Price S4K.50. 51 now, S3.'.'G a mo. Lady's Diamond Wrist Watch 2 Genuine Diamonds 8 Sapphires $3750 or Emeralds *"*• DP8-Lady's wrist watch. 14K Solid White Gold engraved case; set with 2 genuine diamonds and 8 emeralds or sapphires. Guaranteed I5-Jewel movement. Newest style, pierced flexible bracelet with sapphires or emeralds to match. Price $37.50. $1 now. $3.04 a month. Smart New Design • Priced Unusually Low D P 31 . Nationally known ELGIN or WALTHAM! Handsomely engraved new style case. Guaranteed Elgin or Waltham movement. Warranted 14K White or Green Gold filled 25-year case. Latest style flexible mesh wrist band to match. 52.21 a mo. FREE ««. <V #/W 5S5 IT'S A BULOVA $2975 TO ADULTS Completely Illustrated new catalogue of suj>erior quality genuine diamonds: Bulova. Elgin, Waltham. Hamilton. Howard, Illinois watches; fine Jewelry and silverware at unusually attractive prices. DPS-Nationally advertised gentleman's 15-jewcl Bulova. Accurate and dependable wrist watch. White gold-Ailed engraved case, "dust tite" protector to keep out dust and dirt: radium dial and hands; furnished with latest style woven wrist band to match. $29.75. 51 now, 12.39 a month. Established 1895 ROYAL DIAMOND tv WATCH CO. Address. Dept. 65-z, 170 Broadway, New