Picture Play Magazine (Jul - Dec 1929)

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rhcpto by Fryer Leatrice Joy's return to films was short lived, and she is now in vaudeville again. WELL," announced Fanny, with an air of finality, "Gloria's done it now." My memory raced around trying to alight on siime recent rumor about Gloria that would be significant enough to occasion such an outburst. But all T could recall was a dispatch from Europe that la belle Swanson had accumulated the largest and most elegant collection of pajamas ever gathered together. "Hollywood will just have to dis riiotu by Sasha ij^/he *3y&iander card any cherished notions that she is on a decline," Fanny continued vociferously. My mind was still on pajamas. I wondered idly if Gloria intends going about publicly wearing them. The beach season will be over by the time she gets back to Hollywood. Maybe she will wear them to the Montmartre. Probably not. Her extremes are all in the direction of restraint and dark colors and simple lines. But maybe she will change. Maybe just once, for my sake, she will show up there in an outfit so startling that it will put all previous records to shame. Louise Fazenda and Clara Bow have retained the title for startling Montmartre long enough. Louise went there once in convincing Negro make-up. She had been working in "Ham and Fggs at the Front." Clara won her round in the competition by dashing in for a moment in a scarlet bathing suit. I don't like to have Gloria outdone in anything. But my musings were interrupted by Fanny. "A friend of mine in London wrote me all about the opening of Gloria's new picture there. It must have been marvelous. The letter goes on and on for pages, but I'll tell you just a few of the high spots." My cries of "No, no; I want to hear all," were ignored. The woman at the next table, whom I identified as one of the ex-burlesque queens who had been working for Paramount in "Applause," eased her generous bulk closer to our table and tilted an attentive ear in our direction. Out of the depths of her hand bag Fanny produced a bulky manuscript that she consulted. "The theater was jammed," she announced, "and there were about five thousand people crowding Regent Street outside. Police reserves were called out and a line of bobbies, with locked arms, held the crowd back, or tried to, while Gloria arrived. Staid, old London forgot its dignity and the crowds roared. It is the first time that an American star has held a film premiere in London, and I suppose the crowd wanted to show its appreciation. "The audience was delighted with the picture. At one point, just after Gloria's first song, there was such a demonstration that the picture had to be interrupted while she went on the stage to take a bow." "That's something new," I remarked casually, "for a picture to be so good that the audience wants it stopped." The burlesque queen moved over between us and said to Fanny, "Don't pay any attention to her." She and Fanny hung over. Pola Negri returned from Europe, but not to make pictures.