Picture Play Magazine (Jul - Dec 1929)

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70 WhvD ont Natalie Kingston's Spanish beauty is daz 7i _ . lf „h„ Beautiful, alluring, with pronounced ability zung, du i sue . , has never been certain popular players never attain stardom? stars they support, but theirs is ever the eminence of the star. This brilliant article but considered for stardom. By Willard Photo by Freulich THIS is a bouquet, or a tribute, or at least a word, for those gorgeous creatures who sometimes flash brilliantly and bewitchingly before us in a brief scene or two, giving a dash of color to a dark or drab picture. They have won their reputations by being alluring. There are a number of first-rank stars who can usually be depended upon to be colorful, brilliant, sparkling — Gloria Swanson, Billie Dove, Greta Garbo, Norma Talmadge, and Jetta Goudal. Their pictures need no other feminine member in their casts to supply color. They are bright, vivid things. What could be dull, or in need of color, in a Mae Murray extravaganza? What is needed to overshadow the feathered grandeur of Aileen Pringle, the jeweled mystery of Jetta Goudal, the magnetic allure of Evelyn Brent, or the delicious naivete of Olive Borden? But all pictures are not successions of gorgeous scenes; all heroines are not perpetually beautiful. Then comes the call for contrast, and the highly painted dolls of cinemaland are called to the colors. Are these ravishing creatures appreciated ? Too often they are given nothing whatever to do in the way of acting, their only task being to pose in dazzling gowns, furs, and jewels, to lend brilliance. Too often the unappreciative critics term them artificial, or pass them by unmentioned. Who are these silken sirens and Dresden dolls? Perhaps Myrna Loy has won as much publicity as any for her portrayal of exotic women. She has been called upon to play vamps, notoriously loose ladies. Oriental dancing girls, Chinese slaves, spies, underworld molls. Her slanting Chinese eyes and dark locks invite the complements of trailing negligees and dangling earrings. She can poise a slender cigarette holder with subtle ease, wear strikingly bizarre gowns, cast languorous glances with those exotic eyes. "The lady known as Loy" has done well to rise above the milling throng of new faces, who are given publicity by appearing in silly poses in fan magazines. Have you not seen them, with slim legs peeping from beneath a large Valentine in the April number, perched on an enormous firecracker in the July issue, riding on a witch's broom in October, and appearing in the coat part of a Santa Claus costume in December? These dazzling girls are used to add color to the sometimes whimsical publicity stunts of the producers, and are even lent for commercial advertising of everything from automobiles to nail polish. Myrna Loy was subjected to such poses, wearing everything unsuitable from pajamas to a Puritan costume. But she has been given a chance to display her strange Oriental beauty in Jane Winton's beauty and fascination equal that of many stars. Photo by Freulich. It is Margaret Livingston's prerogative to outshine the star, and she does so with perfect ease. Photo by Hesser