Picture Play Magazine (1938)

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l'holo hy Hurrcll Joan Crawford's long contract for pictures expires next July. Then she will be free to chalk off another milestone in her ambitious career by becoming a Broadway stage star. FOR years Joan Crawford has rightfully worn the insignia of "Glamour Girl of Hollywood." \ext fall she hopes to win a new, a more simple and less showy badge of merit — "actress of the New York stage." She aspires to chalk off another milestone in the career she has been marking out for herself. Joan's contract with MGM expires in July. This is a contract which has endured a long time, through studio turmoil and executive shifts, through the precarious bridging of silent and vociferous pictures, in the face of rivalry on her own lot, through two marriages and one divorce, through practically everything a glamour girl can experience in Hollywood. In July it's all over and Joan is planning to desert California for Manhattan, where wintry winds blow and critics ma's blast the daylights out of her. «:■ JOAN IS READY FORTHEJgu£ BY MURIEL BABCOCK To Picture Play, in a simple statement, she admits her plans: "My contract expires in July. Franchot's is up three months later. This leaves us free to do the thing we have hoped and plotted for three years — a New York play. I have read hundreds1 of scripts, searching for something that's right. It has to be a good play. "I have a curious feeling as the time grows near. The venture will not be easy, but it is going to be interesting, exciting and exhilarating." My hunch was, as I listened to Joan's words, that the venture is going to be mighty interesting. Whatever Joan Crawford does is interesting. Let's consider her for a moment, not as a glamour girl with a vividly painted mouth, costumes by Adrian, home by William Haines, a sure box-office bet, an idol of fans, whose every word, gesture and move, on screen or off, is copy for publicity men, reporters, magazine writers, critics, or the subject of vivisection by women's club commentators. Let's consider her not as this flaming personality of the cinema, but just as Joan Crawford born Billie Cassin in San Antonio, Texas, who had not too much education nor exposure to more than medi ocre influences for culture. Who was successively a tele phone operator, a department store sales girl, a floor show dancer, a Shubert chorine, a Charleston cup winner, a movie starlet, a movie star, the bride — not without raised eyebrows — first of Douglas Fairbanks. Jr., and then Franchot Tone. Who has gone through distinct phases of personal and professional development to emerge as one of the more interesting career women in America to-day. Joan is no longer giddy Billie Cassin of the banged, tofrizzy hair and the too-tight-over-the-hips dresses. She is J lid an entirely different person. Or perhaps she isn't, and? ftl therein lies our story. Billie Cassin was looking for an escape from the prosaic switchboard and handing chemises over the counter. She Hi ill