Picture Play Magazine (1938)

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IMiotos by Scully Welbourne Let BUDGET your WARDROBE EVER since her advent into pictures Kay Francis has been nominated as one of the best-dressed women. And in the days before she entered pictures, when she was struggling in New York — broke most of the time — she was one of the best-dressed women on the stage. She laughs about it now and tells that at the time she earned the latter reputation she had but four outfits to her name — a beige afternoon frock and a black one. Two evening gowns — one black, the other green. With all these she wore a black fox scarf. And in one outfit or the other she was suitably gowned for any occasion. Who then more qualified to tell you how to dress well on a limited budget? "Yes," she nodded when I broached the subject, "a woman can be well dressed on a limited income, but it takes a deal of thought and doing. Most women, I've found, are not willing to go to the trouble. "To get the right clothes at the right prices or, rather, at the prices you can afford to pay, you have to shop, and shop, and shop. You have to keep your wardrobe up so you're never caught short in the middle of the season. If you do that you never have to pay full price for anything. "You should lay aside a certain amount each week for clothes and in that way you always have a fund to draw on when a bargain offers itself. The clearance sales at the end of the season are when the shrewd woman can outfit herself beautifully on comparatively little." "How little?" I asked. "Oh, say $150 to $300, exclusive of underwear and hose. And if she shops carefully, she can be really well dressed on that." I expressed polite disbelief. "Look," said Kay. "I'll show you. Kay Francis tells the average girl of limited means how to dress thriftily and still be smartlooking. Kay did it and she knows the figures. 2 vesrees HERE ARE TWO BUDGETS FROM KAY suit blouses, wash dresses street dresses evening gowns 1 2 3 2 2 1 fur piece 1 heavy coat 25 1 pair shoes 2 bags 2 hats . . Accessories $20. to $40. 5. 7.50 8.75 ' 45. 20. ' 30. 20. ' 50. 35. ' 50. 25. " 40. 5. 7.50 3. 4. 5. ' 10. 5. ' 10. $151.75 $294.