Picture Play Magazine (1938)

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A MARVELOUS NEW FORM OF CAKE MASCARA <=J~taijA cl&OM, cucct JMxlif-UJzjt luttiL alt itJ&cL ufo* 'A hi ■ in the center of the rctkv" Peep into the end I ^ | of the sparkling metal case. See the round mascara cake hidden inside? And see the round hole that runs lengthwise through the cake? Well . . . you whisk the brush round inside this hole, and then proceed on your lashes in the regular way. Then is when you get your second surprise! Instantly, you make the thrilling discovery that this new style round brush goes between your lashes and colors them evenly all over instead of just on their bottom side. What a difference this makes! Lashes look more luxuri) . . . eyes look lovelier than ever before. And what a mascara this Newly smooth in texture. Oh! so smooth, and so quick to dry. Drl almost at once. Truly tear-proof, and actually curls the lashes. Nc smarting, and perfectly harmless of course. Then think I When y< arc all through making up your eyes, your Modern Eyes case is Jurt clean and neat as the day you purchased it. Black . . Brown . . Bit ff(cde^H^ze with "MODERN EYES".. .250 AT ALL LEADING TEN CENT STORE