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S T U K K T & S M
PICTU
EPLAY
MARCH Ml
Monthly publication issued by Street & Smith Publications, Inc., 79-89 Seventh Avenue, New York, N. Y. Artemas Holmes, President; Ormond V. Gould, Vice President and Treasurer; Henry W. Ralston, Vice President; Gerald H. Smith, Secretary; A. Lawrance Holmes, Assistant Secretary. Copyright, 1937, by Street & Smith Publications, Inc., New York. Copyright, 1937, by Street & Smith Publications, Inc. ,GreatBritain. Entered as Second-class Matter, March 6, 1916, at the Post Office at New York, N. Y., under Act of Congress of March 3, 1879. Yearly Subscription, $1.50. Single Copies, 15 Cents. Subscriptions to Cuba, Dom. Republic, Haiti, Spain, Central and South American Countries, except The Guianas, and British Honduras, $1.75 per year. To all other Foreign Countries, including The Guianas and British Honduras, $2 25 per year. Vol. XLVIII, No.l. The entire contents of this magazine are protected by copyright, and must not be reprinted w thout the publishers' consent. We do not accept responsibility for the return of unsolicited manuscripts. To facilitate handling, the author should inclose a self-addressed envelope with the requisite postage attached. Street & Smith Publications, Inc., 79 7th Ave., New York, N. Y.
EDITOR: NORBERT LUSK
ASSOCIATE EDITOR: MURIEL BABCOCK
COVER PORTRAITS ALICE FAYE BY A. REDMOND FRONTISPIECE! SHIRLEY TEMPLE . -. . . . .
HELP SOLVE LORETTA'S LOVE PROBLEM, BY BEN MADDOX
WHAT COST HIGH C AND FAME? BY ELZA SCHALLERT . ...
HOLLYWOOD MORALS GO MAIN STREET, BY HELEN PADE WILL BILL POWELL FIND PEACE? BY FREDERICK JAMES SMITH . THE TRUE LOVE STORY OF ALICE AND TONY, BY ETHEL H. BARRON HEAD OVER HEELS IN ROMANCE, BY LAURA ELLSWORTH FITCH NO AWARDS FOR GARBO, BY RICHARD GRIFFITH . STREAMLINING THE STARS, BY TERRY HUNT . . . . .
COURAGEOUS IRISHMAN, BY FREDERICK JAMES SMITH . .
HE DIDN'T WAIT FOR LUCK, BY FRANC DILLON . . .'...'-".
WHAT THE FANS THINK . ... . .
INFORMATION, PLEASE, BY THE ORACLE ...
SOFT AND SHARP FOCUS— EDITORIAL ......
GOSSIP OF STARS IN NEW YORK, BY KAREN HOLDS ON AND OFF THE SET . o . . . . .
COVERING HOLLYWOOD WITH CAMERA ...
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FOUNDATIONS OF BEAUTY, BY LAURA BENHAM .
NORBERT LUSKS REVIEWS
FASHIONS .
IN APRIL:
WHO MAKES THE. MOST MONEY IN HOLLY WOOD? A FRANK, AUTHENTIC ARTICLE RE VEALING ACTUAL SALARIES OF THE STARS.