Picture Play Magazine (Mar-Aug 1916)

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24 Pictures that Made Stars one who saw it as a photo-play masterpiece. Only once after this did Miss Barriscale equal her wonderful work in "The Cup of Life," and that was in "The Mating," an entirely different type of play. How many of the companies are realizing on the profits made by the stars that they made? Very, very few, I can assure you. The Famous Players have Mary Pickford, who first gained her recognition under Griffith at Biograph. Triangle is gathering in money on Griffith and Sennett's reputations, which were established at Biograph. Essanay is. getting the benefit of the popularity Charlie Chaplin got for himself while with the Keystone forces, and is also winning on Walthall, who gained his spurs with Mutual under Griffith. The Metro Feature Corporation is profiting by Bushman's popularity, made when with the Essanay Company. William Farnum is packing the theaters using Fox service, and Selig, who made him, has lost out. You will see from the foregoing that it is very seldom that the company which "makes" a player ever derives any benlit from it. Because Robert Warwick was so perfectly fitted to the hero's role in ''The Dollar Mark" he was hailed as a star upon his first screen appearance.