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Industries that are winning the war
GRICULTURE, steel, oil, transportation — all indispensable weapons. But there is another weapon to be fittingly grouped with them — a weapon of the heart — motion pictures! Fittingly grouped with them, too, on their own basis of volume of
business done and amount of capital invested, as well as on the basis of performing the indispensable duty of keeping up the national heart.
It is common knowledge that the quality of all others that America has brought to the Allies is buoyant morale, lightness of heart — and it is common knowledge from coast to coast that it is Paramount and Art craft Pictures that have been adopted by the whole nation as the romantic fuel of its cheepy temper.
Paramount and Artcraft Pictures have actually accomplished the magnificent destiny of raising the screen to the importance of a first-grade weapon of victory.
In thousands upon thousands of American communities the great
Paramount and Artcraft Pictures, aflame with the purpose of victory, have shaped the public morale — the stuff of which victory is made — to a steely resoluteness !
No wonder the President has expressed his appreciation of the warvalue of motion pictures !
The men and women of vision behind Paramount and Artcraft give their word to the nation that the weapon they wield shall always be kept polished and bright —
— bright with the shine "of foremost stars, superbly directed, in clean, motion pictures."
paramount™* Qrix^aU
POREMOST STARS. SUPERBLY DIRECTED. IN CLEAN MOTION PICTURES"
Look for the trade-marks as the sure way of identifying Paramount and Artcraft Pictures — and the theatres that show them
i FAMOUS PLAYERS -LASKY CORPORATION
*, ADOLPH ZUKORZVes JESSE L.LASKY Vice Pres CECIL B.DE MILLE Director General Hll < NEW YORIO • '
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