Picture Play Magazine (Sep 1919 - Feb 1920)

102 Picture-Play Magazine — Advertising Section BUY A DIAMOND OUT OF PAWN Kansas City Jeweler Shows Way to Save Half on Diamonds A recent announcement that diamonds could be purchased out of pawn at from 40% to 607c below retail prices has created a great deal of interest among prospective diamond purchasers. "We have been loaning money on diamonds, watches and jewelry for the past 33 years," said Mr. Fred Goldman, manager of the Mail Order Department, "and naturally many of these are never redeemed. For that reason we can offer high-grade diamonds at remarkably low prices. You understand, of course, that we cannot afford to loan the full value of any diamond, so when they are not redeemed we are able to resell them at 40% to CO',', less than the dealer's price. (Blue White Solitaire, Perfect Cut. . K Ct.Uip.id Loan Price, DIAMOND BOOK SENT FREE "We have jnst issued our latest Diamond Book, which lists and illustrates hundreds ol wonderful bargains at huge savings. We do not ask our customers to send any money in advanoa We will send any diamond for Free Examination. If it is not satisfactory, it can ba returned without cost — wo pay all charges. If the diamond is aocepted the purchaser secures a Cash Refund Guarantee which enables him to secure money immediately should he need it. "We will gladly send any reader of this publication a copy of our new book free. Kemember, you send no mooey in advance and the diamond you select is sent you for Free Examination. You take no risk. If you are s itisfied. pay for it; if not return it at our expense." It is only necessary to address a post card or letter to L. Goldman's Sons, Dept. 1012, Goldman Building, 13031305 Grand Ave., Kansas City, Mo., and the free book will come to you by return mail. SupmtoujHAIRaiLGQNI Forever removed by the Mahler Method which kills the hair root without pain or injury to the skin, in the privacy of your own home. Send today three stamps for Free Booklet ^ . D. J. MAHLER CO., 182-B Mahler Park, Providence, R. 1. Write the Words For a Song Write the words for a song. We revise song-poems, compose music for them, and guarantee to secure publication on a royalty basis by a New York music publisher. Our Lytic Editor and Chief Composer is a sonj-writer of national reputation and has written many big song-hits. Mail your song-poem on love, peace, victory or any other subject to us today. Poems submitted are examined free. BROADWAY COMPOSING STUDIOS 104 F Fitzgerald Bldg., Broadway at Times Square, NEW YORK 100 Photos of Movie Stars Reproduced in half tones. Your lavorite-f are all h<jre — Cha >lin, Bushman, Pickford, Bara, Pearl White, Joyce, Clark, etc. All the Stars in real classy no*es. Snilablefor framing. Set mail for I5c. wi h catalog of other movie artcies. YOUNG'S PHDTO < 0., Deot. D, South Norwalk. Conn. Mountain Valley Water From Hot Springs, Arkansas for Brights' Disease Diabetes, Dropsy Cystitis, Neuritis Neurasthenia Arthritis Arterio-Sclerosis Gout Rheumatism Calculus and all Diseases Caused by excess of uric acid Hints for Scenario Writers Continued from page 74 the entire industry if some of the reputable concerns do not reorganize their scenario departments. Sarah Waters' letter is just one of scores which we have received. There is no excuse in holding a story three months unless the author is advised of the fact. This is our advice to the beginners who are justly complaining. Send one story to one company at a time. Retain a carbon copy. Never fail to send a self-addressed stamped envelope with your manuscript. Wait six weeks. Then write to the scenario department asking for information as to the story, calling attention to the fact that you inclosed a self -addressed stamped envelope. Wait another week. Then if your inquiry is ignored send a registered letter to the Scenario Editor in question notifying him that you are making another copy of your script and are submitting it to another company. Keep a carbon of the registered letter. You will have observed the ethics of the writing profession ; if they are seriously considering your plot this action will bring an answer and in any event, blame for any confliction in production plans, etc., can be proven against the offending company. I think the old Lubin plan is a good one : The editor acknowledged the receipt of every script by a postcard which was printed a form something like this : "We asknowledge receipt of your story and same will have our careful and prompt attention." Such a form saves correspondence, and satisfies the author that the cherished story has arrived safely and is being considered. It is a fact that many beginners send stories to companies not in the market. Those companies, however, could at least return the stories promptly, providing return postage is inclosed. It is good business in more ways than one. MOUNTAIN VALLEY WATER CO. 247 West 36th St. Phone-6863-Greely-New York Plot Construction One of our readers asks us to give her a sample of plot construction. Space forbids going into great length on a subiect like this, on which a volume could be written. I But we can point the way for the beginner in writing to study plot construction. First go to your public library and ask the librarian for books on fiction writing and play writing and read what they say about plot, for the basic principles of plot are the same for story writing, whatever the form. If you want an example of a plot masterpiece read "The Woman in White" or "The Moonstone" by Wilkie Collins, who was a genius at plot construction. Those two books are still furnishing plots for many stories. I believe that the basic plot of "The Moonstone" has been done over a thousand and one times — worked over both in fiction and in picture plays. "Do you think it Individual Possiblre t0 do Justice . to a five to seven Aavice reei detailed synopsis in much less than two thousand words? I have had considerable experience in condensing experimental reports of a narrative nature and I find that I can do best with three thousand words for seven reels." In reply to this inquiry from F. La Main, we would ask since when has the author designated the number of reels in the movie production? We receive so many of these inquiries in which the author coolly names the commercial length of the picture, ofttimes rushing in where even the producer treads gently. There is a lot of discussion in any studio whether a production shall run five reels, or six reels or seven reels. There are differences of opinion as to commercial lengths, too. Some exhibitors ask for five-reelers exclusively and six reelers as the limit. They claim that seven and eight-reel pictures presented with a comedy, or a news weekly makes too long a program for more than two shows daily. The exhibitor claims his audiences like a diversified program, say a five-reeler, a comedy and a topical, and this is impossible when seven and eight-reelers are shown. It is not for the free-lance author to worry about the number of reels. Put over the best synopsis that is in you. Put in all the business, situations, etc. Then if the producer likes your idea he will decide whether it will carry five reels or eight reels. And why fuss about the number of