Picture Play Magazine (Mar-Aug 1920)

Advertising Section 87 Coming! The Million-a-year Scenarioist Continued from page 57 builds bright comedy and dark drama with equal skill. I wanted to discover the secret source of his ideas. "I stimulate my imagination by reading," said he. "I don't trouble myself with the modern writers to any extent. I read Dickens, Balzac, Maupassant, Hugo, and our old friend Dumas. "I always know my story before I write it. I make out a sort of hypothetical case, argue all my points, find a reason for everything a character does. When I have the story completely evolved in my mind I write it." At the Ince studio I was shown some of the Sullivan scripts. They read like novels, so complete are the details and atmosphere. Mr. Sullivan himself is on the "set" a great deal of the time while one of his stories is being put into action. He believes an author should have some supervision over production, collaborating, at least, with the director. Mr. Sullivan gave some other sharp pointers to writers. He said : "Human interest is necessary above all. "The fewer people in a play, the better. "The fewer complications, the better. "Live with your characters, revolve your story in your mind, put it into a mental picture before you write it. "We receive from two hundred to three hundred manuscripts each week at the Ince studio," he went on. "They go first to the four readers, who enter the date of arrival, the author's name, and the title of each in a book. On those worth considering a report is made and delivered to me or to Mr. Ince. If the report is favorable, one of us reads the story and makes a decision. It is too bad we cannot read every script, but that's a physical impossibility. Every story delivered to this studio is read, however. "The day of the original scenario writer is certainly at hand, and great are to be the rewards thereof. Note, I say original scenario writer. I mean this in its fullest sense." Mr. Sullivan is now off for his world tour. While flitting from kiosk to igloo he will write three or four stories to be picturized as InceSullivan special productions. The rest of the time he will just "see things," which is his way of replenishing the mighty idea-reservoir from which arise his screen visions. L E A D E R. S HIP LEADERSH I P IN ANYTH INC CAN ONLY BE GAINED BY aUALITY MAINTAINED REGARDLESS OF MARKET CONDITIONS OR COSTS. THE QUALITY OF B VDUNDERWEAR IS UNBUDGINGLY UPHELD. NO UNDERWEAR IS BVD WITHOUT THIS RED WOVEN LABEL B.VD. BEST RETAiL TRADE (7mde Mari USfbLO^ondRrrvignCounlries) TH E BVD CO M P A N V n e \x/yo R.K. YY/OMEN are talking about awonderful new, improved kind of talcum powder made by the specialist who created the popular La-may Face Powder. This new invention is two articles in one. It can be used for everything for which talcum is now used and it has double value in preventing the souring of perspiration. It is the souring of perspiration that people who perspire freely find so objectionable. Women who use this new talcum say it is wonderful for this QJt* purpose and that it is also an excellent high grade toilet talcum. It is healing, soothing and delightfully fragrant. Of course, it is called La-may. The package is also new. The box is so attractive that' it makes a beautiful dressing table ornament. When you use this new La-may Talcum you will understand why it is almost impossible to get enough boxes to supply the great demand. If your local druggist has not got it yet he will cheerfully order it for you.