Picture Play Magazine (Sep 1923 - Feb 1924)

14 «4 Advertising Section Why Mrs Blakely ~HoiV Do Ibu Do! 99 He had met her only once before. Some one had presented him at a reception both had attended. He had conversed with her a little, danced with her once. And now, two weeks later, he sees her approaching with a young lady whom he surmises is her daughter. "Why, Mrs. Blakely, how do you do!" he exclaims, rushing forward impulsively. But, Mrs. Blakely, accustomed to the highest degree of courtesy at all times, returns his greeting coldly. And, nodding briefly, she passes on — leaving the young man angry with her, but angrier at himself for blundering at the very moment he wanted most to create a favorable impression. DO you know what to say to a woman when meeting her for the first time after an introduction? Do you know what to say to a woman when leaving her after an introduction ? Would you say "Good-bye, I am very glad to have met you?" Or, if she said that to you, how would you answer ? It is just such little unexpected situations like these that take us off our guard and expose us to sudden embarrassments. None of us like to do the wrong thing, the incorrect thing. It condemns us as ill-bred. It makes us ill at ease when we should well poised. It makes us selfconscious and uncomfortable when we should be calm, selfpossessed, confident of ourselves. The knowledge of what to do and say on all occasions is the greatest personal asset any man or woman can have. It protects against the humiliation of conspicuous blunders. It acts as an armor against the rudeness of others. It gives an ease of manner, a certain calm dignity and self-possession that people recognize and respect. they feel constrained, embarrassed. Somehow they always feel that they don't "belong." Little Blunders That Take Off Our Guard Us Do You Ever Feel That You Don't "Belong"? Perhaps you have been to a party lately, or a dinner, or a reception of some kind. Were you entirely at ease, sure of yourself, confident that you would not do or sav anything that others would recognize as ill-bred? Or were you self conscious, afraid of doing or saying the wrong thing, constantly on the alert — never wholly comfortable for a minute? Many people feel "alone" in a crowd, out of place. Thev do not know how to make strangers like them — how to create a pood first impression. When they are introduced they do not know how to start conversation flowing smoothlv and naturally. At the dinner table Special Baigain! The Famous Book of Etiquette Nearly Half a Million Sold at $352 NOW$|98 ^-TJL ^ A*cfM. cSffia. Limited Time At this time of the year there is always a lull in the publishing business. To keep the presses running and the pressmen from being idle, Nelson Doubleday, Inc., makes the amazing offer to send you the complete, authentic, original BOOK OF ETIQUETTE at almost half the usual publisher's price ! You have always wanted to own the two remarkable books that give poise, ease, dignity, self-confidence. Almost 500.000 people "have purchased them at the regular price of $3.50. If you act NOW you can receive the same two authoritative and fascinating volumes for onlv $1.98. No money is necessary. .Tust clip and mail the coupon at right to us at once. We will send you the complete, two-volume set aud when it arrives you have the privilege of giving the postman only $1.98 (plus few cents postage) for the regular $3.50 set ! Surely you are not going to let this offer slip by. Clip and mail the coupon NOW while you are thinking about it. There are so many problems of conduct constantly arising. How should asparagus be eaten? How should the fingerbowl be used, the napkin, the fork and knife? Whose name should be mentioned first when making an introduction ? How should invitations be worded? How should the home be decorated for a wedding? What clothes should be taken on a trip to the South? In public, at the theatre, at the dance, on the train — wherever we go and with whomever we happen to be, we encounter problems that make it necessary for us to hold ourselves well in hand, to be prepared, to know exactly what to do and say. NELSON Dept. 409 DOUBLEDAY, Inc. Carden City, N. Y. Let the Book of Etiquette Be Your Social Guide For your own happiness, for your own peace of mind and vour own ease, it is important that you know definitely the accepted rules of conduct in all public places. It is not expensive •y dress that counts most in social circles — but correct manner, knowledge of social form. Nor is it particularly clever speech that wins the largest audiences. If one knows the little secrets of entertaining conversation, if one is able to say always the right thing at the right time, one cannot help being a pleasing and ever-welcome guest. The Book of Etiquette, social secretary to thousands of men and women, makes it possible for every one to do, say, write and wear always that which is absolutely correct and in good form — gives to every one a new ease and poise of manner, a new self-confidence and assurance. It smooths away the little crudities — does amazing things in the matter of self-cultivation. Send No Money > Take advantage of the important special-edition, low-price offer made elsewhere on this page. Send today for your set of the famous Book of Etiquette. These two valuable volumes will protect you from embarrassments, give you new ease and poise of manner, tell you exactly what to do, say, write and wear on every occasion. No money is necessary. Just clip and mail the coupon. The complete two-volume set of the Book of Etiquette will be sent to you at once. Give the postman only $t.q8 (plus few cents postage) on arrival — instead of $3.50 which is the regular publishingprice. If you are not delighted with these books you may return them at an}r time within 5 days and your money will be refunded at once, without question. _ This coupon is worth money to you. it will bring you the famous Book of Etiquette at almost half the regular price. Use it — today! Nelson Doubleday, Inc., Dept. 400, Garden City, New York. Nelson Doubleday, Inc., Dept. 409 Garden City, New York T am glad to know of the special low-price edition of tlie Book of Etiquette. You may send me these two volumes without anv money in advance. When fiey arrive I will give the postman only $1.98 (plus a few cents postage) in full payment — instead of the regular price of $3.50. T am to have the privilege of returning the Book of Etiquette any time within 5 days if I am not delighted with it. Name . Address □ Check this square if you want these books" with the beautiful full-leather binding at $2.9S with same return privilege. (Orders from outside the U. S. arc payable $2.35 cash with order.)