Picture Play Magazine (Sep 1923 - Feb 1924)

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17 Dresses Up of social activity suggests that Four Hundred of their own Schallert IllllllllllllllllllllllllllllllllllllllllilllllllllW that range frrom yachting and golfing, and dining and perhaps wining, as well as dancing, to lend glamour on occasion to activities that belong purely to the general social world. They make entries in horse shows and dog shows, and often carry off the blue ribbons, too. They mingle in dance contests at the Cocoanut Grove and elsewhere with the elite of Chicago and Philadelphia, if not of New York and staid Boston. They rub elbows with portly lumber magnates from Minnesota, and the daughters of cotton kings from New Orleans, as well as the wives of czars of sugar plantations in Honolulu, and the scions of old families in Washington, Richmond and San Francisco. They are even becoming the socially sought at some of these gatherings. You will see a celebrity sitting at the same table with three or four other people whom you may not recognize, until the hotel manager proudly informs you that they are the So-and-sos of Such-andsuch-a-place. You will even on occasion behold some handsome leading man in tete-a-tete conversation with some young girl or widow whom, if you are familiar with the national Blue Books, you will recognize by name as a fashionable debutante, or the former wife of a noted lawyer or oil investor, and you may subsequently even read of their engagement and marriage in the papers. For the films and society are eveni going so far on occasion now as to unite their destinies domestically, as well as publicly. Social careering has been star-studded with occasional brilliant parties given by and for the movie folk, and it has been high lighted by expensive premieres of notable film productions, at which diamonds and ermines filled with their glamour the heavy perfumed air, and it has crystallized in certain big functions of the film world like the Holiywood Follies, the Directors' Ball, and other glittering affairs, at which the world of the films indulges in play, and society folk take part with them, and also stand on the side lines to watch the glowing pageant. All this, to be sure, is gloriously superficial. It is spasmodic and perhaps unreal. But it represents a growing intention on the part of the stars to dress up, and indulge in pastimes that are typical of social life the world over, and peculiarly typical of the cosmopolitan center that Los Angeles has become since the birth of the picture industry, and which even before that time it was beginning to be. It is an outgrowth at which an old-timer in the films would die of shock and surprise. The only time he ever thought of wearing a dress suit was when he went to work in a drawing-room set. He used to cultivate, and in fact, set the style in soft shirts and puttees. He used to wear these on the most formal occasions. He might even go to the opera in New York in this attire.