Picture Play Magazine (Sep 1925 - Feb 1926)

Advertising Section 11 understand this term, so I'll say that it is a theater where new pictures are shown before they are released to the general public. These previews are attended by the producers, exhibitors, and members of the cast who wish to observe the audience's reactions to the film. Of course, the previewed picture may be good or it may be bad, ditto the stars who appear in the audience, but it always gives me a little thrill to go down the aisle and see rows of seats marked "reserved." There is always a hush of expectancy just before the preview is thrown on the screen, for it is not advertised in advance, and we never know what the picture will be. If it happens to be the work of a famous star, director, or author, the audience applauds. Also, each known member of the cast gets a "hand." But if the producer or cast happen to be little or unfavorably known, an ominous silence ensues. In some cases where the picture is a flop, the strain on the producers and actors must be intense, for the audiences here are fastidious and cruelly frank.. .Many a time I have suffered with them as the audience laughed and jeered at their efforts. A few months ago "My Son," with Nazimova, was previewed. The audience liked it, and, when it was over, we sauntered out and lingered in the lobby pretending to talk, but in reality waiting for the star to appear. Finally she hurried out, talking and laughing with her friends. But alas ! her hat was pulled down to the bridge of her nose, and all I saw was the very white lower half of her face and her crimsoned mobile mouth. Some of the men stars are annoyed by bald spots which are carefully concealed in their pictures, and one famous "villain" actor wears a toupee. No, not Menjou. But no fan could be disappointed with Lloyd Hughes. I've seen him several times. Tall, perfectly groomed, with gray eyes, fair complexion, and black hair. Once he sat in front of me in a theater, and without seeing his face I recognized him by his strikingly beautiful hair. Mrs. Hughes is dainty and pretty. Mary Philbin is one of the real beauties. Slightly darker than I had expected, with lovely eyes, good complexion and a gorgeous mass of dark-brown curls. Reginald Denny is tall, with gray eyes, light-brown hair, and a well-tanned complexion. Looks very handsome and healthy, and speaks with an English accent. I do hope Universal will not ruin this fine star with frivolous stories. Many fans consider Ricardo Cortez "hot stuff" on the screen, but I must say he seemed very commonplace in the flesh. He is of the standard Latin type, with plastered black hair and all the other earmarks. Anita Stewart is very pretty and seems gracious and friendly. No one could be nicer than Niles Welch. Tall, handsome, dark hair, and wears glasses. While watching "Forbidden Paradise," a number of people came in and took seats beside me. Growing a little bored with the picture, I glanced around and found myself rubbing elbows with Ernst Lubitsch, who directed the film. Secretly thrilled, I kept stealing sidelong glances at him. Every little while he would turn his piercing black eyes on me, and then I'd look intently at the screen, pretending great absorption. It was lots of fun. Madeline Glass. 2975 Leeward Avenue, Los Angeles, Calif. From Two High-School Girls. We are going to tell you what the average high-school student who, it is said, attends the movies at least five times a week, thinks about the stars. The only star we don't argue about among ourselves is Gloria Swanson. We all agree that she is the actress. We think Ben Lyon is the berries. Ramon Novarro and Ricardo Cortez and Rudolph Valentino are some wonderful sheiks. Of the American type we like Conrad Nagel, Rod La Rocque, and Richard Dix, We adore, all these in spite of the trouble they get us into with our skipping school, missing exams, and knocking down money to see them. Lew Cody, Adolphe Menjou, and Wallace Beery are our adored villains. Every time we see Mae Murray we'd like to yell, "Be yourself !" She's so affected. We detest the censors ! They chop up our pictures until we can't tell the hero from the villain. We've never forgiven them for what they did to "Three Weeks," "Wine of Youth," and "The Ten Commandments." Poor Nita Naldi. They crabbed her act in our State. Two High-school Fans. Wilkes-Barre, Pa. This Fan Wants to Know. I wonder if the majority of people agree with Dora Rondeau when she says that she thinks the stars should keep their lives as mysterious as possible. ■ , ; . I do not ! When I go to a movie I usually imagine myself in the picture as the heroine and sometimes even as the vampire. But I watch the actors and study them closely. Whether Miss Sweety has been married six times or not has nothing to do with my liking or disliking her. If she is not an ingenue, I rather enjoy knowing that I am watching a woman who knows something about life. The fact is, I want to know everything about my favorites, whether good or bad, as it makes me feel that I know them better. It is much better to know the worst than to get filled with press-agent yarns. Miss Helen Voel makes me laugh. I am not a very old girl, but I loved "Greed. ". I think it a masterpiece, and although my praises might not count with the mass, I've seen enough pictures to be able to say what is good and what is bad. I, for one, don't want to witness pictures depicting only the good side of life, and I reckon there are a lot more people who feel the same way. E. S. M. 1116 St. Paul Street, Baltimore, Md. A Scotch Fan Admires Valentino. I feel that Rudolph Valentino is well worth writing about from Scotland. I live about sixteen miles from Glasgow, and I travel in every now and then for all the American motion-picture magazines I can get just to get news about him alone. I never bought a magazine until I saw him on the screen. He is the one and only — the first and the last. The continual adverse fan letters about him make me wild. That of Mrs. Lorenza Stevens is too nasty for words. Her letter is just pure rot and nonsense. Rudy is the only screen actor who ever impressed me as being worthy of the name of star. I have just been at Glasgow seeing him in "Monsieur Beaucaire." I have seen it five times, I liked it so well. The people can't get in, it's crowded out daily. I saw Novarro in "The Red Lily." Well, well, such a picture ! Pure muck. We don't want those pictures here. I saw Novarro in "Thy Name is Woman." Never again — he won't do — he's wooden and his smile is forced. No, I can't see how he could ever please me. I can't put into words what I think of Rudy, for "he is the dream whereby gray things golden seem." Jean Binning-Lindsay. The Plantation, Wishaw, Lanarkshire, Scotland. "s60 more a month!" "Last night I came homo -with great news — a $60 increase in salary I I took the money out of my pocket and asked Mary to count it. You should have seen her face light up when she found the extra $60. I think she was even happier than I was, for it was the third increase in a year. J'To-day I am manager of my department-^ earning more money than I ever thought it would be possible for me to make. I owe it all to the training I received from the International Correspondence Schools. That little coupon was the means of changing my whole life." How much longer are you going to wait before taking the step that is bound to bring you more money? Isn't it better to start now than to wait for years and then realize what the delay has cost you? One hour each night spent with the I. C. S. in your own home will prepare you for the position you want in the work you like best. Don't let another priceless hour go to waste! Without cost or obligation, let us prove that we can help you. Mark and mail this coupon. "international correspondence schools" Box 4563-D. Scranton, Penna. 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