Picture Play Magazine (Sep 1925 - Feb 1926)

12 Advertising Section Revealed / A post-mortem of Caruso's throat showed a superb developmentof his Hyo-Glossus muscle— the basic reason for his tremendous vocal power. Strengthen yourHvoGlossus -and YOUR Voice will be Powerful, Rieh^Compelling YOU have a Hyo-Glossus muscle In your throat. But you never use it because the nerve center In the brain controlling this muscle is dormant. This great vocal secret was discovered by Eugene Feuchtlnger, A.M., famous European musician-scientist, who has now made his 6imple scientific method of voice development available to everyone, It is ideally adapted to correspondence instruction. The exercises are silent You can practice them in the privacy of your own home. The results are sure. 100% Improvement Guaranteed In fact, we guarantee to refund your tuition if your voice is not improved 100% in your opinion. You alone are to be the judge. Inspiring New Book FREE You will do yourself a great and lasting good by studying this book, "Physical Voice Culture". It may be the first step In your career. Do not delay. Mail the coupon today, PERFECT VOICE INSTITUTE 1922 Sunny side Ave., Studio 12-S6 Chicago Perfect Voice Institute 1922 Sunnyside Ave., Studio 12-86 Chicago Please send me FREE your handsome, new book. Physical Voice Culture". I have put X opposite the subject tha* interests me most. I assume no obligation whatever. □ S.nging □ Speaking □ Stammering □ Weak Voice Name. Address . A Fan Who Speaks Severely. I want to start a movement — since nearly every one is doing it — to have what might be termed an "institution week," and in this week elect those players who really arc institutions in the hearts of the picture public. Really, I can name just a few whom I feel could really qualify; they are as follows : First, Thomas Meighan. As long as he is able to move himself across the screen we shall demand him. Norma Talmadgc is so firmly intrenched in our affections that nothing short of a derrick could remove her. Richard Barthelmess is certainly in this class. I rather like the idea of Pola Negri, for few have the dash and fire that she effervesces. I never saw such a dynamo. I would almost put Gloria Swanson in this class, but yet some unnameable thing keeps her out of it, to my mind. We all concede that Lillian Gish belongs to this elite group. No one can dispute John Barrymore. Richard Dix, while not such a wonderful actor, has the charm that is individual, and he, if he continues right, will have a place all his own. Adolphe Menjou certainly belongs, and I am praying that people have the sense to recognize the tal7 ent and charm of Raymond Griffith. He sends me into fits of laughter and makes me feel as though the movies are really worth while. The movies are surely going to pass out if we do not stop these Latin lovers. Let us build up a background of our own. Personally, I would like to throw all the Valentinos, the Ricardo Cortezes, and all the others — save Ramon Novarro — out of the world of pictures and let us, who really have done nothing, be happy. If some one doesn't put Rod La Rocque off the screen I shall, the next time I have to sit through a picture in which he plays. His clothes are horrible, and he himself reminds me of Valentino, which is the worst thing I can say about anybody. I would also like to oust Carmel Myers, Miriam Cooper, Mae Murray, and the other dumb creatures that are with us — really too many to mention. I wish the fans would show a little more intelligence about the actors. I cannot imagine how any one who attends movies and who reads at all, can think that these actor folks lead simple lives and that they act like Puritans. I heard a grown woman in the theater say the other day : "Well, I'll bet anything that Norma Talmadge would not play cards on Sunday." I laughed out loud in the midst of a very dramatic scene and every one must have thought that I was a nut — but I really did not care. The players are just public entertainers, as one fan wrote, and we should take them for that and let it go at that. I do not care what kind of parties they have, for that does not keep them from being good actors, and that is all I want from them. If a group of them lived here in Greenville, they would wake up a few things, and this is no dead place, I know. Some people really think Mary Carr is in private life as she appears on the screen. Imagine it ! Another thing : this worship should stop. Why does any one in the world think that the movie people are their superiors in anyway? Many of them came from the stage, a career that does not attract persons of real social prominence. Stage folk have a society of their own and, to my knowledge, are seldom accepted anywhere else. I am aware that on occasions they may even be asked to sit with royalty, but as far as being accepted, really belonging to an exclusive social set, they never are. And, fans, if most of them came to your town to live you would not even deign to associate with them. A very few of the more intelligent and cultured stars could make their way into many places, but the rest could not. I have seen several of the leading lights of the screen, and they did not look any different from any one else. I did not find myself gasping, "Oh, there is Colleen Moore !" and yet on the screen I think she is entertainment plus. Let us be thinking people and take all the glitter and bunk away from these stars. We pay them money, and that is enough. Exceptions prove every rule. Richard Barthclniess and Thomas Meighan are not included in any of this. Nor is Richard Dix. Jack Westekbelt. Box 462, Greenville, S. C. The Little Marquise. "Gloria Swanson Marries a Marquis" — "Screen Star Weds Titled Frenchman" — "Gloria and Her Marquis" — "Mr. Marquis Swanson," and then the decisive "Gloria Brings Home the — Marquis !" How the newspapers have headlined it and pictured it, and now our own PicturePlay comes along with the last but the wisest caption of all. But in all this furore — this overnight publicity, one little unimportant incident of the gorgeous one's career, which has now turned out to be a prophecy fulfilled, has been overlooked by every one. It was way back in the days when Madam Tiger-Lady herself tenaciously guided the supervising destinies of "Beyond the Rocks," and almost succeeded in Glyning the then impressionable and embryonic actress known as Gloria Sawnson. None other than the time-clock-novelist Elinor conceived the idea of a Versailles Garden sequence, along about the center of the picture — and none other than the already sheiked but not yet starred Valentino was to begin the little tale that began the historical flashback. And how did our handsome signor start his narrative? Why quite simply — just this — "Once there was a little marquise !" Then, there was a lovely fade-out and fade-in, and the costumes were changed, and though the setting was the same, thescene had dropped back three centuries. Rudy was a titled something or other, beautifully decked out in the same styles he later exploited to such advantage in "Beaucaire," and Gloria in an adorable fullskirted dress and white wig was the little marquise ! Beside the white fountain they bowed to one another with a slow, utterly perfect grace, and with a flirt of her tiny fan and a glance of her shyly veiled eyes, the little marquise lured her lover over to the marble bench where Rudy "did his stuff" with all his inimitable, subtle and graceful fire. Gloria smiled her mysterious smile and ner enigmatic eyes seemed to say — "You never can tell. I'm just playing a marquise now, but I like it, and some day maybe I'll be a real off-screen one!" And silently her Fans answered back, saying, "Why, Gloria, you're a queen — our movie queen ! Why waste time on a marquis? You could have a king or a prince — just for the asking!" But since the prophecy has been fulfilled and I've come to know Henri de la Faraise, at least pictorially and literally speaking, I'm sure Gloria's most loyal admirers could not have picked any one any nicer or handsomer or more thoroughly likable, even had they chosen one of the aforementioned royalties. Therefore, I'm glad the little marquise in "Beyond the Rocks" has come to life— that the fairy tale has come true — that my favorite of favorites is so happy. And she'll still be to the fanatical Swansonites queen and princess and lady and duchess Continued on page 118