Picture Play Magazine (Sep 1925 - Feb 1926)

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19 Movie Season plans for ushering in the fall program of entertainment. Schallert Fall River, Canyon City, and Twin Buttes, and even Memphis, St. Louis, and Minneapolis, possess no such special advantages, unless, as is possible, some of the players are sent out on personalappearance tours during the Greater Movie Season. But every place can, without doubt, in one way or another unite in expressing enthusiasm over the forthcoming film fete. For it promises to be quite as joyous and jubilant in its own special and exclusive way as any Old Home or Better Babies week, or the days dedicated in various parts of the country to apples, oranges, alfalfa, and raisins. In any event, it is a very satisfactory time to direct the attention of picturegoers toward the sort of entertainment that they may anticipate during the next twelve months. The season gives promise of an unusual variety in pictures, and here and there, all along the line, the more critical will find many attractions that will doubtless yield a keener and livelier fascination and enjoyment than usual. The studios have been busier than ever before, and work has been so highly systematized that the actual number of films will far surpass any previous year. Proof of this is that it would be absolutely impossible for anybody to see every picture nowadays unless he went to the theater two or three times a day every day in the year. Frankly, I know of no one in my own acquaintance who is that strenuous in his devotion to the cinema, were the requisite quantity o f theaters available. Before outlining the new program, i t may be well t o retrospect for a moment on the features that have been viewed during the past twelve months. While it has not been a spectacular period, there have, nevertheless, been some very amazing popular successes — Gloria Swanson, Constance Talmadge, and Colleen Moore, have proven that comediennes are in the greatest demand, and Buster Keaton and Douglas MacLean are examples of established comedians vjho have made gains in popularity. and in several instances these have been among the prevailing less expensive type of pictures. A select list of box-office knock-outs covers a wide and in some respects a very weird artistic territory. In the race for popularity, we find an uproarious "Charley's Aunt" edging a glowing and exquisite "He Who Gets Slapped," and frothy, frivolous "Chickie" running neck and neck with a glittering "Thief of Bagdad" and a colorful "Sea Hawk." An outstanding triumph • all' over has, of course, been "~ J ''The Iron Horse," not gen' erally released until last fall. Other winners comprise "Manhandled," "North o f Thirty-six," "Sally,", and "Hot Water." The ten that I have listed are to be reckoned among the foremost big money-makers, and close to the top are also such features as "Monsieur Beaucaire," "Peter Pan," Norma Talmadge's "The Lady," "The Lost World," "Classmates," "A Thief in Paradise," "The Navigator," "The Thundering Herd," "Captain Blood," "The Snob," "Her Night of Romance," which reinstated Constance Talmadge, "Rex, the King of Wild Horses," "Feet