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More Than Beauty?
dividuality means more than beauty in feminine stars, but interview with an expert appraiser of screen personality.
Colling
stance, is an actress to the tips of her sensitive fingers, but who will deny that much of her appeal is due to her tremendous personality, and that that personality is emphasized and driven home to the audience b}' her distinctive manner of clothing herself?
If 3'ou had never met Gloria Swanson, wouldn't her way of wearing clothes — and the clothes themselves — tell you just what personality you might expect to find in her?
And, on the other hand, how often do you get any impression of personality from the girls in minor roles, who wear their frocks prettily but without especial distinction?
The reason that personality, and the ability to dress with distinction and good taste, are far more necessary to success than mere prettiness, Mr. Brenon points out, is that women control the ultimate success of the actresses.
Men who wander into theaters may secretly fall in love with the heroine because of her beaut}', but if the ladies around him don't get a kick out of her gowns, a n d the way
she wears them, the unfortunate actress should" take immediate steps to enter the real-esta>e business. For the gentler sex in the audience
Chester Conklin's sense of the comic is his strongest asset.
Betty Branson's simple costume, as Peter Pan, enhanced her blithe charm.
notice her clothes, even to her shoes, and woe to the screen aspirant who is just ordinary.
Swinging around a big wind machine, Mr. Brenon proceeded to elaborate on his subject.
"A woman's personality is expressed most surely and unmistakably in the clothes she wears. Most women fail to take advantage of that fact. They fail to make themselves individual. I don't mean by
Photo'(g) by Evans, L. A.
Gloria Swanson' s tremendous vogue was started by her unique gowns and ornaments, which were chosen to malce her distinctive.
wearing loud or freakish clothes or ornaments. Individuality is a thing of manner, of knowing how to wear clothes, rather than of clothes themselves. There are types of beauty, just as there are types of personality; but there are many pretty girls who don't stand out f rom the crowd. They aren't striking or forceful or dominant. The girl with individuality is the only one who has a chance to make good in pictures. The others can go to a certain point — and they stay there the rest of their lives."
Mr. Brenon halted — possibly to let the interviewer catch up with him — and turned his mild blue eyes on the set which was being dressed for "Sorrell and Son," his current production.
Electricians were wheeling into position giant sun arcs and an array of smaller spotlights ; property men were arranging flowers, straightening pictures, dusting the polished floor with mops, and otherwise making the scene ready for the camera men, who were fussily clicking the mechanism of their spindlelegged machines.
Mr. Brenon straightened out some matter which his hurrying assistant — every one who works with him seems to catch his superabundant energy and nervous haste — had brought to him, and grabbed the interviewer's arm. The interviewer had Continued on page 116
Gloria, in "The Humming Bird," made a hit without fine raiment.