Picture Play Magazine (Sep 1928 - Feb 1929)

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Window shopping through the world Looking around, comparing, deciding on colors and flavors and textures and designs — "shopping" for many of us is half the fun of buying things and having them. . . . Other people (more scientifically minded) always know exactly what they want, and where they want to buy it. But before anyone definitely can say "I like that — I'll take it" in order to spend money wisely, some "looking around" must be done. Looking around by reading the advertisements saves time and trouble and money. For advertisements are the shop windows of a world of manufacturers. You don't need to walk up Fifth Avenue or past the corner drug store to see what So-and-So is offering in the way of silk stockings, or refrigerators, or toothpaste, or automobiles, or schools for young George, or vacations for the whole family. The advertisements picture, describe, explain the merchandise and the new ideas that are displayed and talked about from Maine to California. / / / Read the advertisements because it pays you to do so