Picture Play Magazine (Mar-Jul 1929)

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84 Photo by Bull Blanche Le Clair illustrates the important part played by hairdressing in bringing out, or disguising, a girl's best features. In this picture she has charm and allure. YOU want to be a star. Oh, yes, you do. Don't kid me. I know ! How can you, Susie, become a star? And granted that the miracle occurs, how will you be developed and your position maintained ? If you think that all the glamour which surrounds a star is mere chance, you err. A system, with many ramifications, has been devised, whereby a new player is launched under the best possible auspices, groomed, and his or her prestige augmented. First, you must be "discovered." With looks, charm, and screen magnetism, your chances are better now, one in a thousand, say, than formerly. You may be found on the stage, as were Mary Duncan and Nancy Carroll. A chorus girl with a positive personality has a chance. Cafes, particularly the night clubs, are watched for talent. Samuel Goldwyn noticed Lily Damita while entertaining friends in a restaurant in Paris. Lupe Velez's dancing attracted attention. Personality may be spotted on the street, as was Leroy Mason's. Dorothy Ward's wistfulness, as she served shoppers in a ten-cent store, won Phyllis Haver as her sponsor. King Vidor gave a lad a lift into town, was struck by his likableness, and thus James Murray became a movie hero. Go about with your eyes cocked for a Columbus, however, and see what happens. Luck like that pops up when least expected. Hoxtf a Star She doesn't just happen, you know, but planned to present her to the public in story describes the means by which an sonality whose fate, however, Myrtle There is the accidental discovery. Pictures of Ann Christy, Eva von Berne, and Anita Page in the papers attracted producers. June Collyer and Sue Carol had no thought of the movies until assistant directors asked them to take tests, and with initial success, ambition flamed. The most common method, and the one which you would likely have to follow, is to come to Hollywood and register, if you can, at the Central Casting Bureau. Central's lists are closed now, with superabundance of applicants. Unusual personality, exceptional pulchritude, or some other special qualification may get you registered, however. A studio will call Central for twentyfive girls. Seventy-five report, and from them the casting director chooses. On the set, one girl may be singled out for a bit. The director may ask for her — you — in the But here an unbecoming coiffure makes her plain and uninteresting. Photo by Bull