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Hoxtf a Star is Made
S7
made her regal portrayals the more convincing. The mellow sweetness of Irene Rich's home life and motherhood have been emphasized, making more realistic her similar screen roles. Lilyan Tashman, the celluloid cat, must be the woman of the world in real life. Accordingly, she makes a point of being seen at premieres and the popular cafes, modishly clad.
Mima Banky's beauty, Greta Garbo's temperament, the refinement of Norma Shearer, Mary Philbin's exclusion from social life, all have been angles for publicity campaigns. You think of Alice White as the madcap flapper, of Jack Gilbert the fiery suitor, of Bill Haines the wisecracker, of Ramon Novarro the musician and aesthete, of Richard Dix's comradely friendliness, of Dick Aden's steadiness and sincerity. See the power of suggestion ? They write of Mary Brian's sweetness, Thelma Todd's beauty, Phyllis Haver's physical allurements, Bebe Daniels' athletic stunts and goodfellowship and courage. There is an intimate note in Bebe's publicity, an air of importance about Emil Tannings'. If he says, "It's a fine day," it is an announcement, not a remark. An aura of drama surrounded Pola Negri's publicity. Esther Ralston is a golden-fairy princess, Clive Brook a reserved, but not reticent gentleman ; Florence Vidor is the criterion of etiquette ; her pictures show poise ; never does she pose for "gags." Louise Brooks' sophistication spells Broadway, lights, a sleek glitter. She poses for gags, but they are the popular, "cutie" sort, no freakish ones. "No gags" is opposite the name of conservative Evelyn Brent on the publicity department's indicator. Nor must there be the slightest hint of anything common or unladylike in Fay Wray's publicity. A suave tone permeates everything written
about Adolphe Menjou, the cosmopolitan. Bac Photo by Richeo
lanova is publicized on her fiery temperament, ' Mary Brian's photographs, as well as her publicity, emphasize her her Russian background. [Continued on page 96] sweet, unspoiled nature.
Pictures like this of Fay Wray are not accidental — they are carefully posed to accentuate her girlish refinement.