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Advertising Section
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Mme. Helena Rubinstein World-Famed Beauty Specialist
The Keynote of a Chic Make-up
Before you apply your finishing touches, cleanse your skin with Helena Rubinstein's Pasteurized Face Cream, the concentrated beauty treatment. The only cream cleanser in existence that benefits and beautifies an oily skin (i.oo, 2.00). Dry skin should be cleansed with Valaze Cleansing and Massage Cream (.75, 1.25). Next, smooth a little Valaze Beauty Foundation Cream over your face and throat — it lends the skin a most flattering finish and makes rouge and powder doubly adherent (1.00). Now your skin is ready for the clinging, exquisite Valaze Powder (1.00, 1.50). Next, blend in the provocative, becoming Valaze Rouge (1.00). Follow with Cubist Lipstick (1.00) or Water Lily Lipstick (1.25). Both are indelible yet marvelously soft. Lastly add a soupgon of Valaze Eye Shadow (1.00) and bring out the lashes with Valaze Persian Eye Black (Mascara) in black or brown (i.oo, 1.50).
Helena Rubinstein Cosmetics are the finest in the world. These rouge and powder masterpieces not only enhance beauty— they safeguard it.
Helena Rubinstein Creations are obtainable at better stores or may he ordered direct from the Salons
Helena Rubinstein's
Make-up Chart
THE foundation of a perfect make-up is a skin perfectly cared for — free from blackheads, large pores, wrinkles or other blemishes. Among the creations of HELENA RUBINSTEIN you will find a scientific answer to every need of your skin — plus the ultimate in finishing touches. For Helena Rubinstein is artist as well as scientist.
When you use Helena Rubinstein's new indelible lipsticks, you will marvel at their amazing combination of lasting color and satin-softness. There is witchery to the make-up masterpieces of Helena Rubinstein.
For your guidance in choosing the smartest and most becoming cosmetics, Helena Rubinstein has prepared the following make-up chart. Read it — you can tell at a glance the correct shades of rouge, powder and lipstick for you. Clip the chart and keep it in your dressing table.
Which Is Your Coloring?
the enchanting Chic!
Brunette
Valaze Powder in
Mauresque tint. Valaze Red Raspberry Rouge
Fascinating ! Cubist Lipstick in Red Raspberry —
an unusually warm, beautiful tone. Valaze Eye Shadow (Black or Brown).
Medium Type
Valaze Powder in the bewitching
Rachel shade. Valaze Red Raspberry Rouge. Red Ruby Lipstick — a rich, deep tone. Valaze Eye Shadow (Brown).
Blonde
Valaze Powder in the exquisite Blush tone.
Valaze Red Geranium Rougesmartly daring.
Cubist Lipstick in Red Geranium — vivid, alluring.
Valaze Eye Shadow in Blue.
Titian Blonde {Auburn Hah) Valaze Powder in Cream. Valaze Red Geranium Rouge —
Irresistible! Red Cardinal Lipstick — the dashing
light shade. Valaze Eye Shadow (Blue or Green).
For Evening
Valaze Powder in Mauve or Cream. Valaze Rouge in Red Geranium. Cubist Lipstick in Red Geranium. Valaze Eye Shadow to match your eyes.
L.
Write to HELENA RUBINSTEIN describing your skin and hair, and you will receive a Special Treatment Schedule. Ask for her booklet — "Personality Make-up". It tells how to express your most beautiful you !
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