Picture Play Magazine (Mar-Jul 1929)

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22 Molly O'Day's chauffeur proclaims her ownership of a gaudy car as if he were bestowing a boon on the curious. Whom Fortune It is said she first makes mad, and the nonsensical that end. Few stars withstand it, but many recover This revealing article traces symptoms, describes cure of the By William Those who are near to being caught, but who may, or may not, know it, and who may cure themselves after reading this. As for those who have the disease and refuse to admit it Not long ago Tom Mix burst forth in bitter denunciation of Hollywood and Hollywood's sycophants. Hangers-on ! Barnacles ! Leeches ! Possibly Mr. Mix's accusations were just ; but first of all, he made himself an easy mark for such people. When on the fringe of fame, Tom lived in a modest dwelling. Blazing forth as a star, the small house was vacated. Then the beautiful nonsense started. "TOM MIX," in big letters, was printed, painted, and stamped all over the family domain. The W estern playboy could not think up enough ballyhoo in which EXCUSING myself to Temple Thurston for borrowing the title of one of his novels, I say that Hollywood should be called "The City of Beautiful Nonsense." An extra's dream of glory is to live in a fashionable apartment house, or at the Athletic Club. He longs for the day when he can have the operator ask, "Who is calling, please?" of all persons desiring to get in touch with him. He must frequent the "craze-of-the-moment" resorts. Week-ends must be spent at a club at the beach. In winter he must attend the opera, even though it is Greek to him and bores him to tears. Branching out into something like moderate success, he will be heard suddenly to speak with a broad "a," believing himself the possessor of what he thinks is an English accent. You will often see him dabbling at golf and polo, while being annoyingly devoid of even a smattering of good grammar. His open sesame to what is deemed Hollywood society is a two-dollar book of etiquette, with an expensive — unpaid for— roadster, and a police dog to complete his "front." But do not let me ridicule the parvenus only. Persons from all walks of life are drawn into Hollywood's fantastic whirlpool of nonsense. The men seem to be drawn in quicker than the women — proving, perhaps, that the male is indeed more vain. Hollywooditis, the disease many rising players contract, afflicts them in various ways. Yearnings, boredom, ritzy living and gestures, egotism, wild parties, wild ideas — such are the symptoms the victim will show. The worst of it is there is no remedy. Only the patient's common sense can cure him. This article has to do with the following classes of players : Those who have contracted Hollywooditis and refuse to admit it. Those who have been caught and, having cured themselves, are steering clear on a new track. Before his assembled guests Tom Mix presented his wife with a check for twenty-five thousand dollars — just a beau geste. James Hall has recovered from an attack of Hollywooditis.